Indian Journal of Marketing

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Purchasing Practices of Food, clothing and Consumer Durables among Farm Families of Gadag District


Affiliations
1 Professor of Family Resource Management, University of Agricultural Sciences, Dharwad, Karnataka, India
2 Post Graduate Student of Home Science, University of Agricultural Sciences, Dharwad, Karnataka, India
     

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Everyone who spends money to buy goods and services from the market is a buyer, but a buyer who makes use of goods and services for his/her living to maintain a good physical and mental health is a consumer. A common man as a consumer has a wide range of expectations such as price, correct weight and measurement, purity or genuiness, packaging, service during and service after the sale.
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  • Purchasing Practices of Food, clothing and Consumer Durables among Farm Families of Gadag District

Abstract Views: 122  |  PDF Views: 0

Authors

P. R. Sumangala
Professor of Family Resource Management, University of Agricultural Sciences, Dharwad, Karnataka, India
Yallawwa Uppar
Post Graduate Student of Home Science, University of Agricultural Sciences, Dharwad, Karnataka, India

Abstract


Everyone who spends money to buy goods and services from the market is a buyer, but a buyer who makes use of goods and services for his/her living to maintain a good physical and mental health is a consumer. A common man as a consumer has a wide range of expectations such as price, correct weight and measurement, purity or genuiness, packaging, service during and service after the sale.