Viral Marketing: Motives and Challenges for Marketers

In Marketer's evolution of the offering of products and services is greatly influenced by the social referral network of the customers. The promotion of product and services are backed by the tactile experiences of the peer network. In absence of dominant brand the buyer's evaluation is heavily influenced in the referral framework. The viral marketers have to be creative to sell their products backed by the parameter of mutual trust and development of tangible infrastructure and benefits. Viral messages are able to show its effectiveness in the countries where the existence of products and services of the marketer is not there.