Indian Journal of Marketing

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An Evaluation of Television Advertisements of Masala Powder in Pollachi (Tamil Nadu)


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The aim of this research is to evaluate the effectiveness of television advertisement of a selected product. It seeks to explore the viewers recall ability of various brands of advertisements of the product, brand awareness and influence in purchase. A sample of 189 households are selected those who watch regional television channels. The analysis shows no relation between recall ability and age, gender, channels, programmes watched and time of viewership. It is concluded that majority of the viewers have medium level of recall ability and it has influenced their purchase.
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  • An Evaluation of Television Advertisements of Masala Powder in Pollachi (Tamil Nadu)

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Abstract


The aim of this research is to evaluate the effectiveness of television advertisement of a selected product. It seeks to explore the viewers recall ability of various brands of advertisements of the product, brand awareness and influence in purchase. A sample of 189 households are selected those who watch regional television channels. The analysis shows no relation between recall ability and age, gender, channels, programmes watched and time of viewership. It is concluded that majority of the viewers have medium level of recall ability and it has influenced their purchase.