Indian Journal of Marketing

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Marketing Operations of Himachal Apples - An overview


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Apple is one of the oldest fruit known to man. Apples are bring produced in India for nearly half a century, but their production has increased rapidly only after 1960's, mainly on account of excessive cultivation. Apple production is mostly confined to the northern states of Jammu & Kashmir, Himachal Pradesh and Uttar Pradesh. The annual production of apples in the country is now estimated at nearly a million towns. At present, apples are sold in every nook and corner of country and are available even in the remote villages.
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  • Marketing Operations of Himachal Apples - An overview

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Abstract


Apple is one of the oldest fruit known to man. Apples are bring produced in India for nearly half a century, but their production has increased rapidly only after 1960's, mainly on account of excessive cultivation. Apple production is mostly confined to the northern states of Jammu & Kashmir, Himachal Pradesh and Uttar Pradesh. The annual production of apples in the country is now estimated at nearly a million towns. At present, apples are sold in every nook and corner of country and are available even in the remote villages.