Indian Journal of Computer Science

Open Access Open Access  Restricted Access Subscription Access

Understanding Time Engagement Dynamics via Virtual Socialization on Instagram


Affiliations
1 Assistant Professor (Grade- II), Amity University, Kolkata, Major Arterial Road, AA II, Newtown, Kolkata, West Bengal - 700 135, India

   Subscribe/Renew Journal


The emergence of social media in the past decade owing to faster internet and accessibility devices has led to the influx of the modern generation into the web of virtual social presence. The various popular social media include Facebook, Instagram, and Twitter. In this research paper, we have tried to carry out a microscopic study for ascertaining the engagement of todays youth in terms of spending time on different activities on Instagram. A sample survey was performed on 105 samples using random probability sampling which yielded some fruitful results. The age group of 21 to 25 years mainly comprising of postgraduates and graduates are spending more time on sending direct messages rather than viewing direct messages. The results of this research paper can be suitable for social media companies, academicians, and social reformers to utilize them in a more positive and coherent manner.

Keywords

Instagram, Messages, Social Medias, Stories, Youth

Manuscript Received : September 2, 2022 ; Revised : September 21, 2022 ; Accepted : September 26, 2022. Date of Publication : October 5, 2022.

User
Subscription Login to verify subscription
Notifications
Font Size

  • A. Mayfield, E-book: What is social media? Open. https://www.antonymayfield.com/2006/09/27/socialmediaebook/

  • J. Abrenica, M. D. Torres, and D. Vargas, Effects of social media on academic performance of high school students under pandemic (COVID-19) situations, 2021, doi: 10.2139/ssrn.3800085.

  • A. Perrin, Social networking usage: 2005-2015. Pew Research Center, 2015. http://www.pewinternet.org/2015/10/08/2015/SocialNetworking-Usage-2005-2015

  • S. M. Azizi, A. Soroush, and A. Khatony, The relationship between social networking addiction and academic performance in Iranian students of medical sciences: A cross-sectional study, BMC Psychol., vol. 7, Art. No. 28, 2019, doi:10.1186/s40359-019-0305-0.

  • B. McCord, T. L. Rodebaugh, and C. A. Levinson, Facebook: Social uses and anxiety,Comput. Human Behav., vol. 34, 2014, pp. 2327, doi :10.1016/j.chb.2014.01.020.

  • B. Borders, A brief history of social media. 2009. [On line]. Available : http://socialmediarockstar.com/history-of-social-media (Accessed: Dec. 5, 2010).

  • D. Boyd, Why youth love social network sites: The role of networked publics in teenage social life, in Buckinham D. (Ed.), Youth, identity, and digital media, pp. 119142, 2008. Cambridge, MA: The MIT Press.

  • D. Carmichael, J. Archibald, and G. Lund, Social capital theory in social media research, 2015, doi: 10.2139/ssrn.2612872.

  • S. Carton, Defining social media, Click Z. http://www.clickz.com/clickz/column/1703507/definin g-social-media (Accessed: Dec. 5, 2010).

  • Y. Chen, S. Fay, and Q. Wang, The role of marketing in social media: How online consumer reviews evolve, 2011, doi: 10.2139/ssrn.1710357.

  • L. S. Cohen, Is there a difference between social media and social networking?, TheCohenside. http://lonscohen.com/blog/2009/04/dif ference-betweensocialmedia-and-social-networking/ (Accessed: Dec. 4, 2010).

  • R. Divya, Instagramification of the Brain, Neurology Neurotherapy Open Access J., vol. 4, no. 1, 2019. doi: 10.23880/nnoaj-16000133.

  • E. Durkheim, Childhood and education, Britannica.com. http://www.britannica.com/EBchecked/topic/174299/E mile Durkheim

  • M. Corniani, Digital marketing communication, Symphonya: Emerging Issues in Manage., no. 2, 2006, pp. 4161. [Online]. Available https://ssrn.com/abstract=2215168

  • Genie, Wikipedia. http://en.wikipedia.org/wiki/GEnie (accessed Dec. 5, 2010).

  • B. J. Kolan and P. E. Dzandza, Effect of social media on academic performance of students in Ghanaian universities: A case study of University of Ghana, Legon, [Online]. Available: https://digitalcommons.unl.edu/libphilprac/1637/

  • A. Fiester, A study of social media usage and interactions, M. A. Thesis, Fac. Graduate School, Univ.

  • Missouri-Columbia, USA, 2016. [Online]. Available: https://mospace.umsystem.edu/xmlui/bitstream/handle/ 10355/59903/research.pdf. (Accessed: August 30, 2022.)

  • U. Gasser, S. Cortesi, M. M. Malik, and A. Lee, Youth and digital media: From credibility to information quality, BerkmanCenter Res. Publication No. 2012-1, doi: 10.2139/ssrn.2005272.

  • S. Hartshorn, 5 differences between social media and social networking. May 4, 2010. [Online]. Available: http://www.socialmediatoday.com/SMC/194754. (Accessed: Dec. 1, 2010).

  • M. Hendrickson, Ping.fm centralizes status updates, but is it enough? Tech Crunch: https://techcrunch.com/2008/03/31/pingfm-centralizesstatusupdates-but-is-it-enough/ (Accessed: Dec. 4, 2010).

  • D. L. Hoffman and M. Fodor,Can you measure the ROI of your social media marketing?, MIT Sloan Manage. Rev., Oct. 1, 2010. [Online]. Available: https://sloanreview.mit.edu/article/can-you-measuretheroi-of-your-social-media-marketing/

  • P. V. Ilavarasan,Social media research in and of India: A snapshot,inet al. Emerging Markets from a Multidisciplinary Perspective, Advances Theory Practice of Emerg. Markets. Springer, Cham, 2018, pp. 135148. doi:10.1007/978-3-319-75013-2_12.

  • Y. K.Dwivedi, N. P. Rana, E. L. Slade, M. A. Shareef, M. Clement, A. C. Simintiras, and B. Lal, Emerging markets from a multidisciplinary perspective Challenges, opportunities and research agenda, Springer, Forthcoming, [Online]. Available: https://ssrn.com/abstract=3016259

  • M. Jan, S. Soomro, and N. Ahmad, Impact of social media on self-esteem, Eur. Scientific J., vol. 13, no. 23, pp. 329341, 2017. [Online] . Available: https://ssrn.com/abstract=3030048

  • M. Jasra, The history of social media. http://www.webanalyticsworld.net/2010/11/historyofso cial-media-infographic.html (Accessed: Nov. 24, 2010).

  • R. Junco, G. Heibergert, and E. Loken, The effect of Twitter on college student engagement an grades, J. Comput. Assisted Lear., vol. 27, pp. 119132, 2011.

  • Curse of the Nikead. Bukisa. https://www.theguardian.com/commentisfree/2010/jul/ 05/nike-write-the-future-advert-curse (Accessed: Oct. 27, 2022).

  • M. Mathewson, The impacts of social media usage on students' mental health, J. Student Affairs, vol. XXIX, pp. 146160, 2019-2020. https://sahe.colostate.edu/w p content/uploads/sites/10/2020/08/The-Impacts-ofSocial-Media-Usage-on-Students-Mental-HealthMathewson.pdf

  • K. Mler and C. Schwarz, Fanning the flames of hate: Social media and hate crime, 2020, doi: 10.2139/ssrn.3082972.

  • J. Kincaid, MySpace CEO Owen Van Natta steps down, Tech crunch + . https://techcrunch.com/2010/02/10/myspace-ceo-owenvannatta-steps-down/

  • M. Monica, and G. Ramanaiah, The role of selfefficacy in determining the confidence level among selected post-graduation students in Bangalore City: An empirical study. OPUS: Hr J., vol. 8, no. 2, p. 31, 2017.

  • J. A. Obar, S. Wildman, and S. Steven , Social media definition and the governance challenge: An introduction to the special issue, Telecommun. Policy, vo 39, no. 9, pp. 745750, 2015, doi: 10.2139/ssrn.2647377.

  • J. A.Obar and S. Wildman, Social media definition and the governance challenge: An introduction to the special issue,Telecommun. Policy, vol. 39, no. 9, pp. 745750, 2015. QuelloCenter Working Paper 2647377, doi: 10.2139/ssrn.2663153.

  • C. Pirillo, Social media updates, http://chris.pirillo.com/what-is-ping-fm/ (Accessed: Dec. 2, 2010).

  • G. P. Yadav and J. Rai, The generation Z and their social media usage: A review and a research outline, Global J. Enterprise Inf. Sys., vol. 9, no. 2, pp. 110116, 2020.https://www.gjeis.com/index.php/GJEIS/article/vi ew/222

  • V. Rimskii, The influence of the Internet on active social involvement and the formation and development of identities, Russian Social Sci. Rev., vol. 52, no. 1, pp. 79101, 2011, doi: 10.1080/10611428.2011.11065416.

  • B. Ritholz, History of social media, 2010. Ritholtz. (Accessed: Apr .15, 2016). http://ritholtz.com/2010/12/history-of-social-media

  • D. Singh N. and N. Guruprasad, Impact of social media on youth, in Proc. 2nd Int. Conf. Emerging Trends Sci. Technologies Eng. Syst., 2019, doi: 10.2139/ssrn.3506607.

  • S. Sriram, P. K. Chintagunta, and R. Neelamegham, Effects of brand preference, product attributes, and marketing mix variables in technology product markets, Marketing Sci., Forthcoming. [Online]. Available: https://ssrn.com/abstract=834824

  • M. Stelzner,Social media vs. social networking: What's the difference, Examiner.com, May 22, 2009.

  • http://www.examiner.com/networkinginnational/socialmedia- vs-social-networking-what-s-the-difference (Accessed: Dec. 4, 2010).

  • B. Stone, Microsoft to pay $240 million for stake in Facebook, The NewYork Times, October 25, 2007. [Online]. Available: https://www.nytimes.com/2007/10/25/technology/24c ndfacebook. html#:~:text=The%20two%20companies%20 said%20on,1.6%20percent%20stake%20in%20Facebo ok

  • S. Brooks, Does personal social media usage affect efficiency and well-being?, Comput. Human Behav., vol.46,pp. 2637, 2015, doi: 10.1016/j.chb.2014.12.053.

  • E. TEZC?, High school students' social media usage habits, vol. 8, no. 27, 2017. [Online]. Available: https://files.eric.ed.gov/fulltext/ED577955.pdf (Accessed: Aug. 30, 2022).

  • F. Tnies, In Encyclopia Britannica, [Online]. Available: http://www.britannica.com/EBchecked/topic/599337/Ferdinand-Julius-Tonnies

  • The business and culture of our digital lives Los Angeles Times. https://www.latimes.com/archives/laxpm-2009-aug-09-adna-a2blogs9-story.html

  • What is Twitter and why does it keep following me around?, Tweeternet, http://tweeternet.com (Accessed: Dec. 2, 2010).

  • J. Wilfong, Talent Culture. April 12, 2010. [ On line Available:http://www.talentculture.com/innovation/soci al-roi-intuition-metrics-and-social-networkanalysis/.(Accessed: Dec. 3, 2010).

  • YouTube [On line] Available : http://www.youtube.com/t/about. (Accessed: Aug. 30, 2022).

  • S. Edosomwan, S. Kalangot Prakasan, D. Kouame, J. Watson, and T. Seymour, The history of social media and its impact on business, J. Appl. Manage. Entrepreneurship, vol. 16, no. 3, p. 2, 2011.

  • Social media: No longer a choiceIt's a Must! R2R Marketing. https://r2rmarkets.com/2019/07/09/social-media-nolonger-a-choice-its-a-must/

  • D. Nations, What is social media? Lifewire.com. https://www.lifewire.com/what-is-social-mediaexplaining- the-big-trend-3486616 (Accessed: Aug. 26, 2021)


Abstract Views: 90

PDF Views: 0




  • Understanding Time Engagement Dynamics via Virtual Socialization on Instagram

Abstract Views: 90  |  PDF Views: 0

Authors

Sandeep Bhattacharjee
Assistant Professor (Grade- II), Amity University, Kolkata, Major Arterial Road, AA II, Newtown, Kolkata, West Bengal - 700 135, India

Abstract


The emergence of social media in the past decade owing to faster internet and accessibility devices has led to the influx of the modern generation into the web of virtual social presence. The various popular social media include Facebook, Instagram, and Twitter. In this research paper, we have tried to carry out a microscopic study for ascertaining the engagement of todays youth in terms of spending time on different activities on Instagram. A sample survey was performed on 105 samples using random probability sampling which yielded some fruitful results. The age group of 21 to 25 years mainly comprising of postgraduates and graduates are spending more time on sending direct messages rather than viewing direct messages. The results of this research paper can be suitable for social media companies, academicians, and social reformers to utilize them in a more positive and coherent manner.

Keywords


Instagram, Messages, Social Medias, Stories, Youth

Manuscript Received : September 2, 2022 ; Revised : September 21, 2022 ; Accepted : September 26, 2022. Date of Publication : October 5, 2022.


References





DOI: https://doi.org/10.17010/ijcs%2F2022%2Fv7%2Fi5%2F172579