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Kamra, Vishal
- An Empirical Study on Service Quality Comparison Between Private and Public Hospitals in Delhi-NCR
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Authors
Affiliations
1 Assistant Professor, Amity School of Business, Amity University, Noida, Uttar Pradesh, IN
2 MBA Student, Amity School of Business, Amity University, Noida, Uttar Pradesh, IN
3 Director, Amity School of Business, Amity University, Noida, Uttar Pradesh, IN
1 Assistant Professor, Amity School of Business, Amity University, Noida, Uttar Pradesh, IN
2 MBA Student, Amity School of Business, Amity University, Noida, Uttar Pradesh, IN
3 Director, Amity School of Business, Amity University, Noida, Uttar Pradesh, IN
Source
International Journal of Marketing and Business Communication, Vol 8, No 4 (2019), Pagination: 13-27Abstract
The purpose of this study was to compare the healthcare service quality of private hospitals with public hospitals in Delhi-NCR. The data for the study was collected by means of a questionnaire comprising of 52 statements related to tangibility, reliability, empathy, assurance and responsiveness. Only six tertiary-level health diseases were selected for this study. A sample of 249 respondents completed the questionnaire, 121 from private hospitals in Delhi-NCR and 127 from the public hospitals in Delhi-NCR that were selected randomly from two private and two public hospitals. Factor analysis and independent t-test techniques have been employed to analyze the data. The results obtained indicated that there was a significant difference in healthcare service quality between private hospitals and public hospitals in Delhi-NCR. Tangibility, empathy, responsiveness, reliability and assurance all were better in private hospitals compared to the public hospitals. Tangibility was considered to be the most important factor that helps in determining the difference between private and public hospitals. Proper attention of the government is required to be able to improve the service quality of the public hospitals and the development of more public hospitals so as to maintain the healthcare of the people. Recommendations were made to the administrators and the healthcare providers to improve the healthcare delivery system. To improve the quality of healthcare services and for patient satisfaction, continuous monitoring of patient perception is required.Keywords
Healthcare, India, Patients, Hospitals, Service Quality.
References
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- A Study of Colours in a Brand’s Logo and Brand Image in the Indian Sports Shoes Industry
Abstract Views :121 |
PDF Views:0
Authors
Affiliations
1 Assistant Professor, Amity School of Business, Amity University, Noida, Uttar Pradesh, IN
2 BBA Student, Amity School of Business, Amity University, Noida, Uttar Pradesh, IN
1 Assistant Professor, Amity School of Business, Amity University, Noida, Uttar Pradesh, IN
2 BBA Student, Amity School of Business, Amity University, Noida, Uttar Pradesh, IN
Source
International Journal of Marketing and Business Communication, Vol 9, No 3&4 (2020), Pagination: 1-13Abstract
This research paper talks about the factors that affect the brand image of a company with a special focus on the role played by brand logos. The paper has revealed brand personalities of individual colours and has identified the impact that these colours have on brand image. The objective of this research paper was to collect data that could help marketers and logo designers understand how the potential customers of a firm pursue that particular brand based on the brand logo. It throws light on the link between colours of a brand logo in the sports shoe industry and the brand image formed by the use of a particular colour. It aims to help brand managers form an appropriated brand personality that can attract the subconscious mind of the target market, and fulfils their social and psychological needs. It discusses how customers relate their personalities with the brand personality that is developed from brand image. The data was collected from youngsters who play sports, or who are a connoisseur of sports, located in different parts of India. Percentage analysis technique has been used to analyse the data. The study has concluded that brand image is heavily impacted by brand name, the tagline, and the colour and shape of the brand logo. The study has resulted in the formation of a ready-to-use database that contains information about brand personality portrayed by individual colours, with respect to the sports shoe industry, which can help the brands during the designing process.Keywords
Brand Image, Logo, Sports Shoes, IndiaReferences
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