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Borman, Ratan
- Marketing of Library and Information Services in the Higher Educational Institutions: A Case Study in Jorhat District of Assam
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1 Department of Commerce, Assam University, Diphu Campus, Diphu., IN
1 Department of Commerce, Assam University, Diphu Campus, Diphu., IN
Source
International Journal of Marketing and Business Communication, Vol 1, No 3 (2012), Pagination: 49-57Abstract
Libraries and information centres in Academic Institutions play a vital role in providing information and related services to researchers, scholars, students, teachers and non-teaching staff of the parent institution. In this paper, a modest attempt has been made to find out the marketing mix in the college library and information centres and to evaluate the present condition and standard of library and information centres. In addition, the paper also tries to find out the common problem faced by the college library and information centre users to access the information Jorhat district of Assam. The paper which is exploratory in nature is based on both primary and secondary data. In conclusion, it is suggested that the librarian and library management committee should use marketing tools and techniques to make effective plan by which a library can fulfil the user's needs and demands.Keywords
Marketing, Library Service, Information Centre, Higher Education
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