International Journal of Marketing and Business Communication

Neelam Jain ¹, Sugandh Rawal ²

Affiliations
1 Maharshi Dayanand University, Rohtak, Haryana., IN
2 PDM College of Engineering, Bahadurgarh, Haryana., IN

Abstract

Development of an economy necessarily depends upon its financial system and the rate of new capital formation which can be achieved by mobilizing savings and adopting an investment pattern. The need to mobilize small savings and channelize it for productive purpose through financial markets, further leads to emergence of mutual funds. However, investment in the Mutual funds depends upon the expectations of investors, which are further influenced by the perception towards different schemes. The objectives of the study aim to know the pulse of an investor. In this regard their preferences towards different financial instruments and schemes of Mutual Funds is analysed using demographic factors like (age, gender, savings). An attempt has also been made to identify the preference pattern in mutual fund schemes and to analyse the factor influencing the selection of these schemes.

Keywords

Capital Appreciation, Investment, Mutual Fund, Savings, Transparency

Full Text