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Manikandan, Muthusamy Sabesh
- Advertisements, Asymmetric Information and Unfair Trade Practices in India
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1 Department of Commerce, Ayya Nadar Janaki Ammal College, Sivakasi, Tamil Nadu, IN
2 Department of Economics, Ayya Nadar Janaki Ammal College, Sivakasi, Tamil Nadu, IN
1 Department of Commerce, Ayya Nadar Janaki Ammal College, Sivakasi, Tamil Nadu, IN
2 Department of Economics, Ayya Nadar Janaki Ammal College, Sivakasi, Tamil Nadu, IN
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International Journal of Marketing and Business Communication, Vol 5, No 4 (2016), Pagination: 24-34Abstract
Advertising is one of largest sources of revenues in the world economy. It generates employment both directly and indirectly and influences a large section of the people. In India, advertisements reach about 75 percent of the population through television, and almost the entire population through radio. Certain television programmes enjoy a viewership of more than 100 million. The competitive and buyer's market needs a truthful and ethical advertising, whereas the advertising industry has been frequently criticised for putting out misleading or exaggerated claims in respect of product, goods and services advertised. Further the market forms the unfair trade practices by providing the asymmetric information by deceptive advertisements. Therefore the institutional measures are emerged inevitable in India to protect the consumer from the exploitation. The consumer protection act was introduced in 1986 to protect the consumer rights and its Section 6 describes the rights of the consumer and Section 2(r) defines the unfair trade practices. The Advertising Standard Council of India (ASCI), a voluntary self-regulating organisation was established in 1985 to provide the guidance to the advertisement standards. ASCI committed to the cause of Self-Regulation in Advertising, ensuring the protection of the interests of consumers.Keywords
Advertisement, Deceptive Advertisement, Asymmetric Information, Unfair Trade Practices, Consumer Protection.
- Devastating the Quality Time of TV Viewers by Encroachments of TV Advertisements in India
Abstract Views :264 |
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Authors
Affiliations
1 Department of Economics, Ayya Nadar Janaki Ammal College (Autonomous), Sivakasi, Tamil Nadu, IN
2 Department of Commerce (PG), Ayya Nadar Janaki Ammal Janaki College (Autonomous), Sivakasi, Tamil Nadu, IN
1 Department of Economics, Ayya Nadar Janaki Ammal College (Autonomous), Sivakasi, Tamil Nadu, IN
2 Department of Commerce (PG), Ayya Nadar Janaki Ammal Janaki College (Autonomous), Sivakasi, Tamil Nadu, IN
Source
International Journal of Marketing and Business Communication, Vol 7, No 4 (2018), Pagination: 1-11Abstract
Television has brought about a revolution in everybody’s lives, and has become an integral part of our lives. In fact, it is popular and indispensable only next to the basic necessities – food and shelter. The number of TV owned households in India increased to 183 million in 2017. Out of these 183 million households, 99 million households are in rural India and 84 million households in urban India, and the advertisements reaches about 75 per cent of the population through television. Certain television programs enjoy a viewership of more than 100 million. In India, the cable TV industry exploded in the early 1990s, when the broadcast industry was liberalized. Further it envisaged the entry of many foreign players viz., Star TV Network in 1991, MTV, and others. In 1992, Government of India liberalized its market by the way of new economic reforms and it opened-up avenues to the cable television. In this regard, TRAI regulated that the broadcasters are restricted to broadcast the advertisements on their channels to a maximum of 12 minutes in any given clock hour. However, the advertisements exceed the prescribed time limit, that is devastating the quality-viewing time. The study reveals that people in India will lose on an average 1.4 years over the span of their life time by the incursion of TV advertisements.Keywords
TV Advertisements, TV Commercial Time, Viewer’s Quality Time, Devastation of Time, Loss of Life.References
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