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Authors
Affiliations
1 Department of Commerce, Tripura Central University, Suryamaninagar, West Tripura, Tripura, IN
Source
International Journal of Marketing and Business Communication, Vol 4, No 4 (2015), Pagination: 13-31
Abstract
The study has taken twin objectives- to find the determinants of service providers and to report the problems the respondents are exposed to in accessing the prepaid mobile services in Agartala. Based on a pre-tested interview-schedule, a sample size of 183 respondents, the empirical results have indicated that the principal influencing factors in choosing a service provider include customer care&facility, network coverage, tariff plan&recharge facilities. A significant relationship has been established between the gender of the respondents and their choice of service provider. The decision for subscription is further significantly influenced by their experiences of unsatisfactory services. Policy implications are derived from the study and it acknowledges few limitations.
Keywords
Prepaid Plan, Survey, Service Providers, One Sample T-Test, Regression Analysis.
