Refine your search
Collections
Co-Authors
Year
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Ali, Md. Borak
- Matching of Different Attributes for Successful Manufacturing and Sales Management: a Strategic Relationship Approach
Abstract Views :315 |
PDF Views:0
Authors
Affiliations
1 Lecturer, Department of Management, Bangabandhu Sheikh Mujibur Rahman Science & Technology University, BD
2 Associate Professor, Department of Marketing, University of Rajshahi, BD
1 Lecturer, Department of Management, Bangabandhu Sheikh Mujibur Rahman Science & Technology University, BD
2 Associate Professor, Department of Marketing, University of Rajshahi, BD
Source
International Journal of Marketing and Business Communication, Vol 2, No 4 (2013), Pagination: 20-29Abstract
The main purpose of this empirical research is to find out the matching of the 'suppliers-manufacturer-product-distributorsconsumers' attributes (SMPDC Attributes) in consumer goods industries of Bangladesh. In total, 250 samples are used applying cluster sampling method. Data have been collected through semi-structured questionnaire. PAST 2.17 version is used for analyzing data. Results show that good matching of all five variables categories augment sustainability of firms in the industry. This study reveals that well-suited suppliers to manufacturer, an efficient manufacturing of a product, a high quality product with reliable distributors and suitable target customers for that product are essential to confirm success.Keywords
Attributes, Suppliers, Manufacturer, Product, Distributors, Consumers
References
- Abbott, L. F. (2002). Manufacturing and investment around the world: An international survey of factors affecting growth & performance (2nded.), Industrial System Research (pp. 7). Manchester, England.
- Anderson, E. W., Fornell, C. & Lehmann, D. R. (1994). Customer satisfaction, market share, and profi tability: Findings from Sweden. Journal of Marketing, 58(3), 53-66.
- Arnold, D. (2000). Seven Rules of International Distribution, The Magazine (November 2000). Harvard Business Review. Retrieved from http://hbr. org/2000/11/seven-rules-of-international-distribution/ ar/1
- Babbie, E. R. (2009). The Practice of Social Research (12thed.). USA: Wadsworth Publishing.
- Boffoli, N., Baldassarre, M. T. & Caivano, D. (2010). Statistical Process Control for Software: Fill the Gap. In Coskun, A. (ed.), Quality Management and Six Sigma (pp. 135-154).
- Chan, L. K. & Wu, M. L. (2002). Quality function deployment: A literature review. European Journal of Operational Research, 143(3), 463-497.
- Epiq Technologies Inc. (2012). Inventory: Manufacturing Management. Retrieved from http://www.epiqtech. com/inventory_Manufacturing-Management.htm
- Garvin, D. A. (1984). What does ‘Product Quality’ really mean (Guest ed.). MIT Sloan Management Review.
- Hill, A. (1994). Quality function deployment (2nded.). Gower Handbook of Quality Management (pp. 364- 386). Brookfi eld, VT: Gower Publishing Co.
- Lisa, S. L. (2006). How to fi nd proper distribution channels for your products: A case study of Chongqing beer. The Hong Kong Manager, (4).
- Nayab, N. (2011). Difference between 2 Sigma vs 3 Sigma Control Charts. Retrieved from http://www. brighthubpm.com/change-management/69495-difference- between-2-sigma-vs-3-sigma-control-charts/
- Ogbadu, E. E. (2009). Profi tability through effective management of materials. Journal of Economics and International Finance, 1(4), 99-105.
- Shewhart, W. A. (1931). Economic Control of Quality Manufactured Product. New York: D. Van Nostrand Company, Inc.
- Shin, H., Collier, D. A. & Wilson, D. D. (2000). Supply management orientation and supplier/buyer performance. Journal of Operations Management, 18(3), 317-333.
- Skinner, W. (1969). Manufacturing-missing link in corporate strategy. Harvard Business Review, 146-145.
- Stevens, S. S. (1964). On the theory of scales of measurement. Science, 103(2684), 677-680.
- Stevenson, H. (1998). Do Lunch or Be Lunch. Boston, MA: Harvard Business School Press.
- Strickland, L. A. (2010). Customer Satisfaction: Perception of Product and Service Quality. F.O.C.U.S. Resource Inc. Retrieved from http://www.technovationentrepreneur com/2010/10/customer-satisfaction-perception- of-product-and-service-quality-2/
- Suttle, R. (2009). The Defi nition of Determinant Attributes in Marketing. Retrieved from http:// smallbusiness.chron.com/definition-determinantattributes- marketing-35437html
- Vonderembse, M. A. & Tracey, M. (1999). The impact of supplier selection criteria and supplier involvement on manufacturing performance. Journal of Supply Chain Management, 35(3), 33-39.
- Wheelwright, S. C. (1978). Refl ecting corporate strategy in manufacturing decisions. Business Horizons, 21(1), 57-66.
- Yelland, P. M. (2006). An Introduction to Correspondence Analysis. The Mathematica, Wolfram Media Inc.