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Sharma, Harsh
- Buyers' Perception of Important Retail Store Attributes in Indian Traditional Grocery Setting
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1 Institute of Professional Education & Research (IPER), Bhopal, M.P., IN
2 Institute of Management Studies, Khandwa Road, Indore, M.P., IN
1 Institute of Professional Education & Research (IPER), Bhopal, M.P., IN
2 Institute of Management Studies, Khandwa Road, Indore, M.P., IN
Source
International Journal of Marketing and Business Communication, Vol 2, No 2 (2013), Pagination: 44-52Abstract
This paper aims to study the buyers' perception of retail store attributes that are important in Indian traditional grocery retailing. As grocery is the largest segment of retail world over, its importance from academic research point of view cannot be overstated. Also Indian grocery retail is dominated by the traditional grocery stores; the knowledge of the buyers' perception towards these stores would lead to a better understanding of these stores. This study is even more pertinent considering Indian retail is under transition with the introduction of organized retails even in tier 3 cities of India. This study identifies eight factors that are important for buyers' perception towards traditional grocery stores and indicate that buyers' favourably perceive these traditional stores on many retail store attributes. This research uses a research instrument developed by one of the authors for his Ph.D. dissertation.Keywords
Retail, Buyer, Perception, Grocery, Store, AttributesReferences
- Brown, F. E. & Fisk, G. (1965). Department stores and discount houses: Who dies next? Journal of Retailing, 41(3), 15-27.
- Doyle, P. & Fenwick, I. (1974-75). How store image affects shopping habits in grocery chains. Journal of Retailing, 50(4), 39-52.
- Guruswamy, M. (2005). FDI in retailing - short-charging the Kirana store? New Delhi: The Hindu Business Line.
- Hansen, R. A. & Deutscher, T. (1977/78). An empirical investigation of attribute importance in retail store selection. Journal of Retailing, 53(4), 59-73.
- Hills, G. E., Granbois, D. H. & Patterson, J. M. (1973). Black consumer perceptions of food store attributes. Journal of Marketing, 37(2), 47-57.
- Kunkel, J. H. & Berry, L. (1968). A behavioural conception of retail image. Journal of Marketing, 32(4), 21-27.
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- Oxenfeldt, A. (1974/75). Developing a favorable price quality image. Journal of Retailing, 50(4), 8-15.
- Pessemier, E. A. (1980). Store image and positioning. Journal of Retailing. 56(1), 94-106.
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- Sinha, P. K. & Banerjee, A. (2004). Store choice behaviour in an evolving market. International Journal of Retail & Distribution Management, 32(9), 482-494.
- Sinha, P. K., Banerjee, A. & Uniyal, D. P. (2002). Deciding where to buy: Store choice behavior of Indian shoppers. Vikalpa, 27(2), 13-28
- Sirohi, N., McLaughlin, E. W. & Wittink, D. R. (1998). Model of consumer perceptions and store loyalty intentions for a supermarket retailer. Journal of Retailing, 74(2), 223-245.
- Zimmer, M. R. & Golden, L. L. (1988). Impressions of retail stores: A content analysis of consumer images. Journal of Retailing, 64(3), 265-303.
- Sinha, P.K., & Kar, S.K. (2007). An insight into the growth of new retail formats in India. Working Paper No. 2007-03-04, IIMA.
- Sinha, P. K., Mathew, E., & Kansal, A. (2005). Format Choice of Food and GroceryRetailers No WP2005- 07-04, IIMA Working Papers from Indian Institute of Management, Ahmedabad, Research and Publication Department
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- Vehicle Ownership as an Influence on Retail Shoppers’ Perception of Indian Traditional Grocery Stores
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Authors
Affiliations
1 Institute of Professional Education and Research, Bhopal, Madhya Pradesh, IN
1 Institute of Professional Education and Research, Bhopal, Madhya Pradesh, IN
Source
International Journal of Marketing and Business Communication, Vol 6, No 4 (2017), Pagination: 38-45Abstract
The present study attempts to find out the shoppers’ perception of important retail attributes of Indian traditional grocery retail stores from the perspective of ownership of different vehicles by the shoppers. Grocery is one of the major need-based personal consumption goods for the shoppers and also one of the big sectors of retail globally. Grocery purchase is a regular activity and vehicle ownership may work as an influence on the perception of shoppers. It would be of academic as well as business concern to understand the influence of vehicle ownership as seen in the context of traditional grocery retailing. Also as Indian grocery retail is dominated by the traditional grocery stores known as ‘kirana’; knowledge of the difference in shoppers’ perception based on vehicle ownership variables would lead to a better understanding by these stores so as to devise their strategies to enhance the customer patronage. It was found that the vehicle ownership may significantly influence the perceptions of retail shoppers towards traditional grocery stores.Keywords
Retailing, Shoppers’ Perception, Vehicle Ownership, Grocery, Indian Traditional Retailing.References
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- Hansen, R. A., & Deutscher, T. (1977/78). An empirical investigation of attribute importance in retail store selection. Journal of Retailing, 53(4), 59-73.
- Hills, G. E., Granbois, D. H., & Patterson, J. M. (1973). Black consumer perceptions of food store attributes. Journal of Marketing, 37(2), 47-57.
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- Kunkel, J. H., & Berry, L. (1968). A behavioural conception of retail image. Journal of Marketing, 32(4), 21-27.
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- Martineau, P. (1958). The personality of the retail store. Harvard Business Review, 36(1), 47-55.
- Mazursky, D., & Jacoby, J. (1986). Exploring the development of store images. Journal of Retailing, 62(2), 145-165.
- Morschett, D., Swoboda, B., & Foscht, T. (2005). Perception of store attributes and overall attitude towards grocery retailers: The role of shopping motives International Review of Retail, Distribution and Consumer Research, 15(4), 423-447.
- Oxenfeldt, A. (1974/75). Developing a favorable price quality image. Journal of Retailing, 50(4), 8-15.
- Pessemier, E. A. (1980). Store Image and Positioning. Journal of Retailing, 56(1), 94-106.
- Sinha, P. K., & Banerjee, A. (2004). Store choice behaviour in an evolving market. International Journal of Retail & Distribution Management, 32(9), 482-494.
- Sinha, P. K., Banerjee, A., & Uniyal, D. P. (2002). Deciding where to buy: Store choice. behavior of Indian shoppers. Vikalpa, 27(2), 13-28.
- Sinha, P. K., Mathew, E., & Kansal, A. (2005). Format choice of food and grocery retailers. Indian Institute of Management, Ahmedabad. Ahmedabad: Indian Institute of Management.
- Sirohi, N., McLaughlin, E. W., & Wittink, D. R. (1998). Model of consumer perceptions and store loyalty intentions for a supermarket retailer. Journal of Retailing, 74(2), 223-245.
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- Zimmer, M. R., & Golden, L. L. (1988). Impressions of retail stores: A content analysis of consumer images. Journal of Retailing, 64(3), 265-303.