Vol 3, No 3&4 (2014)

Table of Contents

Vol 3, No 3&4 (2014)

Open Access Open Access  Restricted Access Subscription Access

Articles

Evaluation of Customers' Expectation-Perception Score on Service Quality in Life Insurance Corporation of India
Partha Sarathi Choudhuri, Bivraj Bhusan Parida
 Vol 3, No 3&4 (2014), Pagination: 1-12
ABSTRACT |  PDF     Abstract Views: 228  |  PDF Views: 2
Active Empathic Listening as a Tool for Better Communication
Archana Shrivastava
 Vol 3, No 3&4 (2014), Pagination: 13-18
ABSTRACT |  PDF     Abstract Views: 546  |  PDF Views: 2
Retail Quality and Relationship Quality: Gender Based Perspective in Retail
Ekta Duggal, Harsh V. Verma
 Vol 3, No 3&4 (2014), Pagination: 19-32
ABSTRACT |  PDF     Abstract Views: 248  |  PDF Views: 4
Understanding the Role of Competing Schema for Corporate Social Responsibility Initiatives
Yoon-Joo Lee, Leigh Anne Howard
 Vol 3, No 3&4 (2014), Pagination: 33-46
ABSTRACT |  PDF     Abstract Views: 223  |  PDF Views: 2
Determinants of Service Excellence in Online Shopping: An Empirical Investigation
Balgopal Singh, Abhinav Nigam
 Vol 3, No 3&4 (2014), Pagination: 47-56
ABSTRACT |  PDF     Abstract Views: 343  |  PDF Views: 2
Branding Practices & Market Analysis of Knitwear Industry- An Empirical Study of Ludhiana Cluster
Sanjeev Sharma
 Vol 3, No 3&4 (2014), Pagination: 57-65
ABSTRACT |  PDF     Abstract Views: 305  |  PDF Views: 2
The Effectiveness of the Sports Marketing Strategies Used by Zimbabwean Collegiate Sports Federations
Lysias Tapiwanashe Charumbira
 Vol 3, No 3&4 (2014), Pagination: 66-75
ABSTRACT |  PDF     Abstract Views: 215  |  PDF Views: 2
Consumers' Perceptions and Behaviour About Brands: Effect of Complaint Resolutions on Social Media
Ashwini K. Awasthi, Madhura Kane
 Vol 3, No 3&4 (2014), Pagination: 76-80
ABSTRACT |  PDF     Abstract Views: 332  |  PDF Views: 2
Establishing and Allocating the Marketing Communications Budget in Indian Organisations
Mihir Dash, Krishna K. Havaldar, Jacob Alexander
 Vol 3, No 3&4 (2014), Pagination: 81-87
ABSTRACT |  PDF     Abstract Views: 354  |  PDF Views: 3