Vol 3, No 2 (2014)

Table of Contents

Vol 3, No 2 (2014)

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Articles

Multisensory Marketing - Building Sustainability Perspective in Diverse Sectors
Prarthana Kumar
 Vol 3, No 2 (2014), Pagination: 1-8
ABSTRACT |  PDF     Abstract Views: 340  |  PDF Views: 2
Convenience and Atmospherics as Predictors of Retail Customer Experience
Shilpa Bagdare
 Vol 3, No 2 (2014), Pagination: 9-16
ABSTRACT |  PDF     Abstract Views: 257  |  PDF Views: 2
Attitude Towards Advertisements: A Study on Tweenagers
Dheeraj Nim, Simranjeet Kaur Sandhar, Tanvi Dashora
 Vol 3, No 2 (2014), Pagination: 17-23
ABSTRACT |  PDF     Abstract Views: 211  |  PDF Views: 2
Developing New Financial Services from Lead User Input in India
Intekhab (Ian) Alam
 Vol 3, No 2 (2014), Pagination: 24-32
ABSTRACT |  PDF     Abstract Views: 141  |  PDF Views: 2
The Month-of-the-Year Effect in the Indian Stock Market: A Case Study on BSE Sensex
Som Sankar Sen
 Vol 3, No 2 (2014), Pagination: 22-27
ABSTRACT |  PDF     Abstract Views: 95  |  PDF Views: 2
Consumer Perception and Opinion Towards Advertising: An Empirical Study on Consumer Behaviour in South Delhi
Tejinder Sharma, Geetanjali Chawla
 Vol 3, No 2 (2014), Pagination: 46-55
ABSTRACT |  PDF     Abstract Views: 97  |  PDF Views: 4