Vol 2, No 4 (2013)

Table of Contents

Vol 2, No 4 (2013)

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Articles

A Literature Review on Demand Models in Retail Assortment Planning
Alok Kumar Singh, Rohit Kapoor
 Vol 2, No 4 (2013), Pagination: 1-11
ABSTRACT |  PDF     Abstract Views: 687  |  PDF Views: 0
A Study on Cause and Product Importance of Cause-Related Marketing Campaign
Kota Neel Mani Kanta, P. Srivalli
 Vol 2, No 4 (2013), Pagination: 12-19
ABSTRACT |  PDF     Abstract Views: 491  |  PDF Views: 0
Matching of Different Attributes for Successful Manufacturing and Sales Management: a Strategic Relationship Approach
Md. Borak Ali, Md. Rokonuzzaman
 Vol 2, No 4 (2013), Pagination: 20-29
ABSTRACT |  PDF     Abstract Views: 212  |  PDF Views: 0
Organisational Service Orientation Influencing Contact Employee and Customer Responses
Mushtaq Ahmed Siddiqi
 Vol 2, No 4 (2013), Pagination: 30-40
ABSTRACT |  PDF     Abstract Views: 291  |  PDF Views: 0
A Comparative Study of Online Shopping Behaviour: Effects of Perceived Risks and Benefits
Sajid Nazir Wani, Sheeba Malik
 Vol 2, No 4 (2013), Pagination: 41-55
ABSTRACT |  PDF     Abstract Views: 1797  |  PDF Views: 0
Determinants of Consumer Involvement: A Quantitative Analysis of Laptop Purchase
Sapna Solanki
 Vol 2, No 4 (2013), Pagination: 56-60
ABSTRACT |  PDF     Abstract Views: 236  |  PDF Views: 2
Child Psychology at Advertisements and Theory of Visual Constructivism
Ramesh Babu Kakumanu
 Vol 2, No 4 (2013), Pagination: 61-65
ABSTRACT |  PDF     Abstract Views: 196  |  PDF Views: 0