Vol 2, No 3 (2013)

Table of Contents

Vol 2, No 3 (2013)

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Articles

Bricks or Clicks: Consumer Preference - A Comparative Analysis
Sunil
 Vol 2, No 3 (2013), Pagination: 1-13
ABSTRACT |  PDF     Abstract Views: 620  |  PDF Views: 0
Local or Imported Chicken Meat: which is the Preference of Rural Ghanaians?
Paul Adjei Kwakwa
 Vol 2, No 3 (2013), Pagination: 14-21
ABSTRACT |  PDF     Abstract Views: 563  |  PDF Views: 0
E-service Quality: Preferences of Online Shoppers in Five Indian Cities
Upakul Sarmah, Mrinmoy K. Sarma
 Vol 2, No 3 (2013), Pagination: 22-30
ABSTRACT |  PDF     Abstract Views: 331  |  PDF Views: 0
Branding of Sport Teams: Re-conceptualizing the Fan Based Brand-Equity Model
Anish Yousaf Naik, Anil Gupta
 Vol 2, No 3 (2013), Pagination: 31-40
ABSTRACT |  PDF     Abstract Views: 464  |  PDF Views: 0
A Comparative Study of Mobile Banking Services in Public and Private Sector Banks
Bharti Motwani, Sukhjeet Matharu, Sharda Haryani
 Vol 2, No 3 (2013), Pagination: 41-48
ABSTRACT |  PDF     Abstract Views: 787  |  PDF Views: 0
Shopper Marketing as a Tool to Tap Impulse Buying Behaviour of Consumers
Rachita Joshi
 Vol 2, No 3 (2013), Pagination: 49-56
ABSTRACT |  PDF     Abstract Views: 293  |  PDF Views: 0
Brand Value of Bridgestone Tyre Limited - A Study with Reference to Puducherry State
N. Prabakaran, N. Panchanatham
 Vol 2, No 3 (2013), Pagination: 57-60
ABSTRACT |  PDF     Abstract Views: 216  |  PDF Views: 0