Vol 1, No 1 (2012)

Table of Contents

Vol 1, No 1 (2012)

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Articles

Multi-channel Integration and its Impact on Service Quality Perception of Bank Customers
Arup Kumar Baksi, Bivraj Bhusan Parida
 Vol 1, No 1 (2012), Pagination: 1-10
ABSTRACT |  PDF     Abstract Views: 246  |  PDF Views: 4
A Study on Service Quality in Retail Outlets of Bhubaneswar
Arvind Tripathy, B.B. Mishra
 Vol 1, No 1 (2012), Pagination: 18-24
ABSTRACT |  PDF     Abstract Views: 359  |  PDF Views: 4
A Study on Purchase Decision-making towards Life Insurance Products
A. Lenin Jothi
 Vol 1, No 1 (2012), Pagination: 32-38
ABSTRACT |  PDF     Abstract Views: 458  |  PDF Views: 4
Building Brand Loyality in Indian Hospitality Industry
Balgopal Singh
 Vol 1, No 1 (2012), Pagination: 45-51
ABSTRACT |  PDF     Abstract Views: 246  |  PDF Views: 9
Factors Influencing the Design of an Adventure Tourism Package for Kerala: Perceptions of Foreign Tourists
Sam Thomas
 Vol 1, No 1 (2012), Pagination: 39-44
ABSTRACT |  PDF     Abstract Views: 190  |  PDF Views: 2
Service Quality Oriented Customer-centric Retail Strategy for Indian Supermarket Retailers
Seema S. Shenoy, A.H. Sequeira, K. Devaraj
 Vol 1, No 1 (2012), Pagination: 11-17
ABSTRACT |  PDF     Abstract Views: 196  |  PDF Views: 2
A Study of Association of Attributes for Various Shampoo Products in Indian Rural Market
Ajeet Kumar Sahoo, Jalaj Katare
 Vol 1, No 1 (2012), Pagination: 25-31
ABSTRACT |  PDF     Abstract Views: 372  |  PDF Views: 2