Vol 2, No 1 (2013)

Table of Contents

Vol 2, No 1 (2013)

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Articles

Exploring the Impact of Single Celebrity vs. Multiple Celebrity Endorsement on Consumer's Brand Choice Behavior
M. Jayswal Rachita, B. K. Nirmal, K. Panchal Priya
 Vol 2, No 1 (2013), Pagination: 1-9
ABSTRACT |  PDF     Abstract Views: 1531  |  PDF Views: 0
Marketing for Sustainable Development
Rexona Yesmin
 Vol 2, No 1 (2013), Pagination: 10-22
ABSTRACT |  PDF     Abstract Views: 226  |  PDF Views: 1
The Role of Extrinsic Attributes on Product Performance: Perspective of Bangladesh
Enayet Hossain, Sanjay J. Bhayani
 Vol 2, No 1 (2013), Pagination: 23-38
ABSTRACT |  PDF     Abstract Views: 216  |  PDF Views: 0
Ensuring Sustainability of Self-help Groups through Effective Marketing Strategies: An Empirical Study
Samirendra Nath Dhar, Soumitra Sarkar
 Vol 2, No 1 (2013), Pagination: 39-48
ABSTRACT |  PDF     Abstract Views: 287  |  PDF Views: 5
Innovative Marketing Means: Inclusion of Artisan Cooperatives in State Policies
Vanaja Menon Vadakepat
 Vol 2, No 1 (2013), Pagination: 49-57
ABSTRACT |  PDF     Abstract Views: 187  |  PDF Views: 0
Antecedents of Customer Satisfaction for Users of Post-paid Mobile Services in Indore Region
Prerna Kumar, Shailendra Paul Singh
 Vol 2, No 1 (2013), Pagination: 58-64
ABSTRACT |  PDF     Abstract Views: 408  |  PDF Views: 0