Vol 2, No 2 (2013)

Table of Contents

Vol 2, No 2 (2013)

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Articles

Auditing Communication Satisfaction among Banking Professionals: An Approach to Managing Workplace Communication
Sweta Saurabh, Tuhin Chattopadhyay
 Vol 2, No 2 (2013), Pagination: 1-9
ABSTRACT |  PDF     Abstract Views: 394  |  PDF Views: 0
A New Domain for Advertising: A Content Analysis of Website Names
Susan Myers
 Vol 2, No 2 (2013), Pagination: 10-23
ABSTRACT |  PDF     Abstract Views: 614  |  PDF Views: 0
An Empirical Study of Effectiveness of Product Placement in Hindi Movies Compare to Television Shows
Hirenkumar Jayantkumar Patel, Avani Chauhan
 Vol 2, No 2 (2013), Pagination: 24-31
ABSTRACT |  PDF     Abstract Views: 614  |  PDF Views: 0
Influence of Children on Family Purchase Decisions in Urban India: An Exploratory Study
Adya Sharma, Vandana Sonwaney
 Vol 2, No 2 (2013), Pagination: 32-43
ABSTRACT |  PDF     Abstract Views: 394  |  PDF Views: 0
Buyers' Perception of Important Retail Store Attributes in Indian Traditional Grocery Setting
Harsh Sharma, Viabhav Lowalekar, Rajnish Jain
 Vol 2, No 2 (2013), Pagination: 44-52
ABSTRACT |  PDF     Abstract Views: 243  |  PDF Views: 0
Impact of Celebrity Endorsement on Children through TV Advertisements
Vikas Saraf
 Vol 2, No 2 (2013), Pagination: 53-64
ABSTRACT |  PDF     Abstract Views: 543  |  PDF Views: 0
A Study of Exhibitor Firms at a Tourism Trade Show
Shobha Menon, Manoj Edward
 Vol 2, No 2 (2013), Pagination: 65-73
ABSTRACT |  PDF     Abstract Views: 472  |  PDF Views: 0