Vol 9, No 3&4 (2020)

Table of Contents

Vol 9, No 3&4 (2020)

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Articles

A Study of Colours in a Brand’s Logo and Brand Image in the Indian Sports Shoes Industry
Vishal Kamra, Rhea Sabharwal
 Vol 9, No 3&4 (2020), Pagination: 1-13
ABSTRACT |  PDF     Abstract Views: 104  |  PDF Views: 0
Green Consumption: A Study of Buying Behaviour towards Herbal Products
Vishal Gupta
 Vol 9, No 3&4 (2020), Pagination: 14-20
ABSTRACT |  PDF     Abstract Views: 79  |  PDF Views: 0
Role of Online Marketing in University Admissions: Indian Students’ Perspective
Shraddha Mishra, Rachna Madaan
 Vol 9, No 3&4 (2020), Pagination: 21-32
ABSTRACT |  PDF     Abstract Views: 90  |  PDF Views: 0
Clustering, Targeting and Exploring Moderation in Intention-Purchase Behaviour among GIC Customers
Ashok Kumar, Neetu Andotra
 Vol 9, No 3&4 (2020), Pagination: 33-41
ABSTRACT |  PDF     Abstract Views: 93  |  PDF Views: 0