Vol 8, No 1 (2019)

Table of Contents

Vol 8, No 1 (2019)

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Articles

Consumer Perceptions of Brand Mention in Magazines by Level of Involvement
Charles J. Quigley, Sharmin Attaran, Elaine M. Notarantonio
 Vol 8, No 1 (2019), Pagination: 1-14
ABSTRACT |  PDF     Abstract Views: 80  |  PDF Views: 1
Attitude Towards Advertisements: An Empirical Study on the Antecedents
Ajit Sadasivan
 Vol 8, No 1 (2019), Pagination: 15-24
ABSTRACT |  PDF     Abstract Views: 81  |  PDF Views: 0
Positioning of Vishal Mega Mart, a Hypermarket and its Consumer Preferences through the Implementation of Multi Dimensional Scaling, Factor and Conjoint Analysis w.r.t. Delhi Market
Sougata Banerjee, Mohsin Aziz Baba
 Vol 8, No 1 (2019), Pagination: 25-37
ABSTRACT |  PDF     Abstract Views: 76  |  PDF Views: 0
Navigating Across Cultures: Cultural Competence Challenges for Budding Indian Managers
Medha Bakhshi
 Vol 8, No 1 (2019), Pagination: 38-46
ABSTRACT |  PDF     Abstract Views: 80  |  PDF Views: 0
Using Collaborative Project for Learning Effective Ways of Working Harmoniously with People from Different Cultures
Archana Shrivastava
 Vol 8, No 1 (2019), Pagination: 47-54
ABSTRACT |  PDF     Abstract Views: 53  |  PDF Views: 0