Table of Contents
Vol 7, No 4 (2018)
Open Access
Subscription Access
Articles
| Devastating the Quality Time of TV Viewers by Encroachments of TV Advertisements in India | ||
| Muthusamy Sabesh Manikandan, Ganesan Thangadurai, R. Manohar | ||
| Vol 7, No 4 (2018), Pagination: 1-11 | ||
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Abstract Views: 266 | PDF Views: 1 | |
| Analyzing the Antecedents and Consequences of Brand Experience:An Exploratory Study in the Case of Consumer Durables in the Indian Context | ||
| Mukesh Govind Kharat, Rekha D. Chikhalkar, Manoj Kumar Jha, Manoj Govind Kharat | ||
| Vol 7, No 4 (2018), Pagination: 12-31 | ||
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Abstract Views: 253 | PDF Views: 0 | |
| The Integrated Conceptual Framework for Understanding Perceived Brand Equity in Professional Sports Teams | ||
| Lysias Tapiwanashe Charumbira | ||
| Vol 7, No 4 (2018), Pagination: 32-44 | ||
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Abstract Views: 251 | PDF Views: 0 | |
| Marketing Communications for Sustainable Consumption:A Conceptual Framework | ||
| Shilpa Bagdare | ||
| Vol 7, No 4 (2018), Pagination: 45-49 | ||
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Abstract Views: 242 | PDF Views: 0 | |