Vol 7, No 4 (2018)

Table of Contents

Vol 7, No 4 (2018)

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Articles

Devastating the Quality Time of TV Viewers by Encroachments of TV Advertisements in India
Muthusamy Sabesh Manikandan, Ganesan Thangadurai, R. Manohar
 Vol 7, No 4 (2018), Pagination: 1-11
ABSTRACT |  PDF     Abstract Views: 151  |  PDF Views: 1
Analyzing the Antecedents and Consequences of Brand Experience:An Exploratory Study in the Case of Consumer Durables in the Indian Context
Mukesh Govind Kharat, Rekha D. Chikhalkar, Manoj Kumar Jha, Manoj Govind Kharat
 Vol 7, No 4 (2018), Pagination: 12-31
ABSTRACT |  PDF     Abstract Views: 150  |  PDF Views: 0
The Integrated Conceptual Framework for Understanding Perceived Brand Equity in Professional Sports Teams
Lysias Tapiwanashe Charumbira
 Vol 7, No 4 (2018), Pagination: 32-44
ABSTRACT |  PDF     Abstract Views: 135  |  PDF Views: 0
Marketing Communications for Sustainable Consumption:A Conceptual Framework
Shilpa Bagdare
 Vol 7, No 4 (2018), Pagination: 45-49
ABSTRACT |  PDF     Abstract Views: 133  |  PDF Views: 0