Vol 7, No 1 (2018)

Table of Contents

Vol 7, No 1 (2018)

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Articles

The Informational Elements of Product Design Briefs:An Exploratory Investigation
Ian Parkman
 Vol 7, No 1 (2018), Pagination: 1-17
ABSTRACT |  PDF     Abstract Views: 76  |  PDF Views: 0
Young Customer’s Insight on Social Media Engagement
Anu Rani
 Vol 7, No 1 (2018), Pagination: 18-25
ABSTRACT |  PDF     Abstract Views: 83  |  PDF Views: 0
Factors Influencing the Usage of Social Networking Sites
Mokhalles Mohammad Mehdi
 Vol 7, No 1 (2018), Pagination: 26-31
ABSTRACT |  PDF     Abstract Views: 77  |  PDF Views: 0
Impulse Purchase and Impulse Non-Purchase in Book & Stationery Retail Outlets in Shopping Malls
Mihir Dash, Kshitiz Sharma, Arunabhas Bose, Ankita Lakhani
 Vol 7, No 1 (2018), Pagination: 32-37
ABSTRACT |  PDF     Abstract Views: 73  |  PDF Views: 0