Table of Contents
Vol 6, No 4 (2017)
Open Access
Subscription Access
Articles
| Analysing Brand Love:Integration of Predictive Validity for PLS Models | ||
| Karla Barajas-Portas | ||
| Vol 6, No 4 (2017), Pagination: 1-8 | ||
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Abstract Views: 268 | PDF Views: 1 | |
| ‘I Speak English and French, NOT American’:Canadian Advertising from an Intercultural and Postcolonial Perspective | ||
| Erhard Lick | ||
| Vol 6, No 4 (2017), Pagination: 9-16 | ||
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Abstract Views: 270 | PDF Views: 1 | |
| Impact of Celebrity Endorsements on Advertisement Effectiveness & Purchase Decision Among Youths | ||
| Manish Mittal | ||
| Vol 6, No 4 (2017), Pagination: 17-27 | ||
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Abstract Views: 334 | PDF Views: 1 | |
| Entrepreneurial Intent:Exploring the Roles of Gender and Family Business Background | ||
| Sapna Parihar | ||
| Vol 6, No 4 (2017), Pagination: 28-37 | ||
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Abstract Views: 239 | PDF Views: 1 | |
| Vehicle Ownership as an Influence on Retail Shoppers’ Perception of Indian Traditional Grocery Stores | ||
| Harsh Sharma, Vaibhav Lowalekar | ||
| Vol 6, No 4 (2017), Pagination: 38-45 | ||
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Abstract Views: 204 | PDF Views: 0 | |