Vol 5, No 4 (2016)

Table of Contents

Vol 5, No 4 (2016)

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Articles

Visual Rhetorical Figures in Canadian Advertising:Differences between Anglophone and Francophone Consumer Magazines
Erhard Lick
 Vol 5, No 4 (2016), Pagination: 1-15
ABSTRACT |  PDF     Abstract Views: 132  |  PDF Views: 1
Synchronising Marketing Performance Measurement Indicators with Corporate Strategy:A Conceptual Framework
Shivaji Banerjee, Shaunak Roy
 Vol 5, No 4 (2016), Pagination: 16-23
ABSTRACT |  PDF     Abstract Views: 113  |  PDF Views: 1
Advertisements, Asymmetric Information and Unfair Trade Practices in India
Ganesan Thangadurai, Muthusamy Sabesh Manikandan
 Vol 5, No 4 (2016), Pagination: 24-34
ABSTRACT |  PDF     Abstract Views: 177  |  PDF Views: 0
Effect of Digital Advertising and Marketing on Consumers Attitude in Automobile Sector
Kunal, Sandeep Nath Sahdeo, Abhaya Ranjan Srivastava
 Vol 5, No 4 (2016), Pagination: 35-43
ABSTRACT |  PDF     Abstract Views: 183  |  PDF Views: 0
The Impact of CSR on Consumer Behaviour in Ahmedabad City
Shweta Nirvesh Mehta
 Vol 5, No 4 (2016), Pagination: 44-50
ABSTRACT |  PDF     Abstract Views: 151  |  PDF Views: 0