Table of Contents
Vol 5, No 3 (2016)


Articles
The Impact of Social Media Marketing on University Students’ Brand Loyalty | ||
Sahadat Hossain, Md Nazmus Sakib | ||
Vol 5, No 3 (2016), Pagination: 1-7 | ||
ABSTRACT |
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Abstract Views: 122 | PDF Views: 0 |
Factors Affecting Adoption of Mobile Banking at the Bottom of the Pyramid in India | ||
Purva Kansal | ||
Vol 5, No 3 (2016), Pagination: 8-19 | ||
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Abstract Views: 106 | PDF Views: 0 |
The Ahmedabad Applique Cluster:Harness the Power of Traditional Values | ||
Harleen Sahni, Bilal Mustafa Khan, Kishor Barad | ||
Vol 5, No 3 (2016), Pagination: 20-25 | ||
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Abstract Views: 156 | PDF Views: 0 |
Brand Perceptual Mapping by Text Mining Online Product Reviews | ||
Amir Ekhlassi, Farnoush Reshadi, Anfeng Wan | ||
Vol 5, No 3 (2016), Pagination: 26-36 | ||
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Abstract Views: 150 | PDF Views: 0 |
Perception Mapping of Entry Level Passenger Cars - An Application of Multi Dimensional Scaling | ||
Soumya Subash Uma, Hareesh N. Ramanathan | ||
Vol 5, No 3 (2016), Pagination: 37-42 | ||
ABSTRACT |
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Abstract Views: 114 | PDF Views: 1 |