Vol 5, No 3 (2016)

Table of Contents

Vol 5, No 3 (2016)

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Articles

The Impact of Social Media Marketing on University Students’ Brand Loyalty
Sahadat Hossain, Md Nazmus Sakib
 Vol 5, No 3 (2016), Pagination: 1-7
ABSTRACT |  PDF     Abstract Views: 131  |  PDF Views: 0
Factors Affecting Adoption of Mobile Banking at the Bottom of the Pyramid in India
Purva Kansal
 Vol 5, No 3 (2016), Pagination: 8-19
ABSTRACT |  PDF     Abstract Views: 112  |  PDF Views: 0
The Ahmedabad Applique Cluster:Harness the Power of Traditional Values
Harleen Sahni, Bilal Mustafa Khan, Kishor Barad
 Vol 5, No 3 (2016), Pagination: 20-25
ABSTRACT |  PDF     Abstract Views: 168  |  PDF Views: 0
Brand Perceptual Mapping by Text Mining Online Product Reviews
Amir Ekhlassi, Farnoush Reshadi, Anfeng Wan
 Vol 5, No 3 (2016), Pagination: 26-36
ABSTRACT |  PDF     Abstract Views: 161  |  PDF Views: 0
Perception Mapping of Entry Level Passenger Cars - An Application of Multi Dimensional Scaling
Soumya Subash Uma, Hareesh N. Ramanathan
 Vol 5, No 3 (2016), Pagination: 37-42
ABSTRACT |  PDF     Abstract Views: 122  |  PDF Views: 1