Vol 5, No 2 (2016)

Table of Contents

Vol 5, No 2 (2016)

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Articles

Exploring Service Quality Perceptions of Online Shoppers:Evidence from India
Vibhava Srivastava
 Vol 5, No 2 (2016), Pagination: 1-5
ABSTRACT |  PDF     Abstract Views: 155  |  PDF Views: 1
A Study on the Role of Materialism in Triggering Conspicuous Consumption among Emigrants from Kerala
Daly Paulose
 Vol 5, No 2 (2016), Pagination: 6-19
ABSTRACT |  PDF     Abstract Views: 242  |  PDF Views: 0
Reciprocal Effects of Brand Extension on Brand Equity:A Literature Review
Richa Joshi, Rajan Yadav
 Vol 5, No 2 (2016), Pagination: 20-28
ABSTRACT |  PDF     Abstract Views: 287  |  PDF Views: 0
Self-Image Congruence of Motorcycle Brands – A Correspondence Analysis Purview
Pranav M. Sol, Hareesh N. Ramanathan
 Vol 5, No 2 (2016), Pagination: 29-36
ABSTRACT |  PDF     Abstract Views: 115  |  PDF Views: 0
A Study on  the Impact of Visual Merchandising  on Impulse Purchase in Apparel Retail Stores
Mihir Dash, L. Akshaya
 Vol 5, No 2 (2016), Pagination: 37-44
ABSTRACT |  PDF     Abstract Views: 332  |  PDF Views: 0