Indian Journal of Industrial Relations: Economics & Social Dev.

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CSR & Diversity as Online Signals to Attract Prospective Employees


Affiliations
1 Assistant Professor, Indian Institute of Management Rohtak, Haryana, India
2 Associate Professor, Indian Institute of Management Rohtak, Haryana, India
3 Research Scholars, Indian Institute of Management Rohtak, Haryana, India
4 Associate Professor in Shri Agrasen Kanya PG College, Varanasi, India
     

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Although the impact of online medium to attract prospective employees is well documented in literature, very little is known about the relevant information, disseminated on organizational websites. The present paper tries to fill this gap through a content analysis of websites of top 10 global organizations (Dow Jones list) and top 10 Indian organizations (ET-500 list). Fuzzy analytical hierarchy process (AHP) is further used to identify the top four parameters highlighted by the organizations on their websites. It was found that organizations disseminated mainly about their history, reputation, organizational culture and CSR. Interestingly websites of Indian organizations lagged significantly on disseminating global opportunities and diversity and inclusion information. In the domain of talent acquisition the study gives valuable insights on improvement of their organizational websites

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  • CSR & Diversity as Online Signals to Attract Prospective Employees

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Authors

Rama Shankar Yadav
Assistant Professor, Indian Institute of Management Rohtak, Haryana, India
Praveen Ranjan Srivastava
Associate Professor, Indian Institute of Management Rohtak, Haryana, India
Prajwal Eachempati
Research Scholars, Indian Institute of Management Rohtak, Haryana, India
Sweta
Research Scholars, Indian Institute of Management Rohtak, Haryana, India
O. P. Chaudhary
Associate Professor in Shri Agrasen Kanya PG College, Varanasi, India

Abstract


Although the impact of online medium to attract prospective employees is well documented in literature, very little is known about the relevant information, disseminated on organizational websites. The present paper tries to fill this gap through a content analysis of websites of top 10 global organizations (Dow Jones list) and top 10 Indian organizations (ET-500 list). Fuzzy analytical hierarchy process (AHP) is further used to identify the top four parameters highlighted by the organizations on their websites. It was found that organizations disseminated mainly about their history, reputation, organizational culture and CSR. Interestingly websites of Indian organizations lagged significantly on disseminating global opportunities and diversity and inclusion information. In the domain of talent acquisition the study gives valuable insights on improvement of their organizational websites

Keywords


No Keywords.