International Journal of Entrepreneurial Knowledge

Azael Carrasco Sierra ¹, María Jesús Cobos Flores ¹, Beatriz Fuentes Duarte ¹, Boris Isauro Hernández Comi ¹

Affiliations
1 Universidad Popular Autonoma del Estado de Puebla, Puebla, MX

Abstract

The implications of the COVID-19 pandemic have jeopardized many corporations around the globe, especially those that were centered around what is considered to be a non-essential activity. The objective of this research is to discover what strategies the company in question applied successfully within its diverse areas, leading its system management to an overall positive outcome, despite having to adapt to 7 months of COVID-19. In order to achieve this, the company's data will be examined before the pandemic began to identify the processes within the main areas, where they could find their strengths and weaknesses. For the purpose of this investigation, the PDCA methodology was implemented to identify the different successful strategies related to the main activities at the company, followed by a validated questionnaire applied to main directors where the principal strategies previously identified have been evaluated. Considering all of this, a new index rate is proposed in this paper. By applying the organizational prevalence index, the sales result has a total prevalence of around 100.4%, so that sales remain the same. The prevalence for the stock has been observed to increase significantly, and in the case of personnel, there has been a minimal increase. Despite there being a noticeable decrease in the national context, there has been a decrease in the employment rate. This study was carried out with the goal of being a reference for resilience for companies where strategies are related to the results when applying the index. Because the study was conducted in only one company, the recommendation for the future is to replicate the study in a large number of companies to correlate data and verify that the index shows a more reliable relationship with company performance. Also, it is considered to apply this index in different company categories, but that will depend on confidentiality and data transparency in every organization.

Keywords

COVID-19; Strategies, Economics, Prevalence Index, Resilience, Mexico.

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