Cultural entrepreneurship is proposed as a working alternative for the graduates and the professionals who are involved in the cultural production, either as artists or writers, or as cultural promoters, managers, or cultural merchandisers. Although cultural entrepreneurship is a frequent practice in developed economies, in developing countries, such as México, it is an emerging process. Therefore, an inquiry about cultural entrepreneurs was necessary in order to comprehend their organizational and working ways. This study was limited to a local analysis of cultural entrepreneurs in visual arts, audiovisual production, and graphic design in the Mexican state of Nuevo León. The study was structured on the basis of the following research question: how is an entrepreneurial initiative in visual arts, audiovisual production and graphic design established, organized, and operated in the Mexican state of Nuevo León? The research results were categorized into three main topics: the first one is the constitution of the cultural initiatives, a theme which comprises the motives, the expectations and the starting resources of the cultural entrepreneurs interviewed. The second topic refers to the organization of their projects, which consists of the structure of the initiatives of the cultural entrepreneurs. The third topic refers to their operational modes, which includes the main activities of the cultural entrepreneurs and their promotional practices.
Cultural Entrepreneurs, Cultural Production, Cultural Promotion, Entrepreneurial Initiative, Visual Arts.