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Faraday, Mark Keith
- An Approach for Enhancing Hotel Room Revenue
Authors
1 Department of Hotel & Catering Management, School of Hotel & Catering Management, Vels Institute of Science, Technology and Advanced Studies, Pallavaram, Chennai, IN
Source
Indian Journal of Economics and Development, Vol 7, No 2 (2019), Pagination: 1-5Abstract
Objectives: To identify the strategies used in hotel to increase the hotel room revenue and employ technology based assistance in enhancing the room revenue.
Methods: The preliminary research is conducted through the data collected from research articles, books, websites, in order to find the best procedure for enhancing room revenue of a star categorized hotel. This study is made by referring to published research articles along with various websites.
Findings: The strategies have to be developed by revenue managers while making decisions on enhancing room’s revenue. It is compulsory for revenue mangers that they must be good in analytical skills about the competitors in competitive set. Application of tactical decisions comparing to other hotel in competitive set can enhance the hotel room revenue. Growth of technology in recent scenario contributes huge revenue through hotel room division sales.
Application: The software developed for a hotel management should be inclusive of revenue management interface that helps in increasing the revenue per available room through managing the capacity efficiently by giving discounts according to the requirements. Travel agents, tour operators and airlines play a major role in growth of a hotel through providing group check in regularly.
Keywords
Room Revenue, Room Division, Room Operations, Reservations, Yield Management.Full Text
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