Indian Journal of Economics and Development

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Profile and Marketing Practices of Grape Growers


Affiliations
1 Department of Agricultural Marketing, University of Agricultural Sciences, Bangalore, India
2 University Examination Centre, India
3 Department of Agricultural Extension, University of Agricultural Sciences, Bangalore, India
 

Objectives: To know the profile and identify the marketing practices of grape growers.

Methods and Statistical Analysis: The study is based on preliminary data collected from 90 grape growers. The collected data was analyzed using frequency, percentage and mean.

Findings: The study findings reveals that majority of grape growers interviewed were small farmers (56.67%) and more than one-third of grape growers were having medium level of education (35.56%), annual income (35.56%), cosmopolite (34.44%), social participation (36.66%) and mass media participation (36.67%). The reasons for all the grape growers (100.00%) for selling the produce at farm gate to the pre-harvest contractors are due to perishable nature of the produce, convenient to sell the produce in the village, no/less marketing and transport costs and no labour cost is required for loading and unloading of produce.

Applications/Improvements: There is a need to establish grape growers association by the farmers which would help in organizing/facilitating joint activities like value addition, processing and collective grape marketing. Information about market price should be passed on to the grape growers through mass media and other means of communication.


Keywords

Profile, Marketing, Farm Gate, Grape Growers.
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Abstract Views: 216

PDF Views: 148




  • Profile and Marketing Practices of Grape Growers

Abstract Views: 216  |  PDF Views: 148

Authors

N. A. Sumana
Department of Agricultural Marketing, University of Agricultural Sciences, Bangalore, India
M. T. Lakshminarayan
University Examination Centre, India
M. S. Nataraju
Department of Agricultural Extension, University of Agricultural Sciences, Bangalore, India
Dishant Jojit James
Department of Agricultural Extension, University of Agricultural Sciences, Bangalore, India

Abstract


Objectives: To know the profile and identify the marketing practices of grape growers.

Methods and Statistical Analysis: The study is based on preliminary data collected from 90 grape growers. The collected data was analyzed using frequency, percentage and mean.

Findings: The study findings reveals that majority of grape growers interviewed were small farmers (56.67%) and more than one-third of grape growers were having medium level of education (35.56%), annual income (35.56%), cosmopolite (34.44%), social participation (36.66%) and mass media participation (36.67%). The reasons for all the grape growers (100.00%) for selling the produce at farm gate to the pre-harvest contractors are due to perishable nature of the produce, convenient to sell the produce in the village, no/less marketing and transport costs and no labour cost is required for loading and unloading of produce.

Applications/Improvements: There is a need to establish grape growers association by the farmers which would help in organizing/facilitating joint activities like value addition, processing and collective grape marketing. Information about market price should be passed on to the grape growers through mass media and other means of communication.


Keywords


Profile, Marketing, Farm Gate, Grape Growers.

References