Refine your search
Collections
Co-Authors
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Gupta, Sunita
- Role Of Brand Hate On The Relationship of Consumer Personality Traits And Brand Loyalty
Abstract Views :88 |
PDF Views:0
Authors
Affiliations
1 Associate Professor, Department of Commerce, Daulat Ram College, University of Delhi, Delhi, IN
2 Assistant Professor, Department of Commerce, Ramanujan College, University of Delhi, New Delhi,, IN
3 Guest Faculty, NCWEB, University of Delhi, Delhi, IN
1 Associate Professor, Department of Commerce, Daulat Ram College, University of Delhi, Delhi, IN
2 Assistant Professor, Department of Commerce, Ramanujan College, University of Delhi, New Delhi,, IN
3 Guest Faculty, NCWEB, University of Delhi, Delhi, IN
Source
International Journal on Customer Relations, Vol 8, No 2 (2020), Pagination: 27-34Abstract
This research examines relationship between consumer personality traits comprising of extraversion, agreeableness, openness to experience, and conscientiousness and brand loyalty. Further, this relationship is tested by introducing a mediating variable namely Brand hate. Brand hate is the negative emotional effect of the consumer towards the brand. Convenience sampling was used to collect the primary data of the respondents. The study is carried out on a sample of 250 respondents. Theoretical model was tested through structural equation modelling using SPSS 24 and Amos 22. It is found that all personality traits variables studied have a direct relationship with brand loyalty. Mediation results indicate that brand hate fully mediates the relationship amongst extroversion-brand loyalty and conscientiousness-brand loyalty. Furthermore, partial mediation of brand hate exists between agreeableness-brand loyalty and openness to experience-brand loyalty. This research presents new perspectives for constructing a prudent model of consumer personality traits and brand loyalty by incorporating brand hate as the mediator. Findings, implications, and limitations are discussed towards the end of the paper.Keywords
Consumer Personality, Brand Hate, Brand Loyalty, Personality TraitsReferences
- Ahire, S. L., Golhar, D. Y., & Waller, A. M. (1996).Development and validation of TQM implementation constructs. Decision Science, 27(1), 23-56.
- Amin, F., & Nika, F. A. (2018). Brand experience and brand loyalty among university students in Kashmir - A study based on select e-commerce brands. International Journal of Enhanced Research in Management & Computer Applications, 7(3), 470-475.
- Azzadina, I., Huda, A. N., & Sianipar, C. P. M. (2012).Understanding relationship between personality types, marketing-mix factors, and purchasing decisions. Procedia-Social and Behavioral Sciences, 65, 352-357.
- Baron, R. M., & Kenny, D. A. (1986). The moderatormediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173.
- Boomsma, A. (2000). Reporting analyses of covariance structures. Structural Equation Modeling, 7(3), 461-483.
- Breschi, A. (May, 2019). 16 types of customer needs (and how to solve for them). Retrieved from https://blog.hubspot.com/service/customer-needs Bryson, D., & Atwal, G. (2019). Brand hate: The case of Starbucks in France. British Food Journal, 121(1), 172-182.
- Bryson, D., Atwal, G., & Hultén, P. (2013). Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands. Qualitative Market Research: An International Journal, 16(4), 393-405.
- Byrne, B. M. (2013). Structural equation modeling with AMOS: Basic concepts, applications, and programming.Routledge.
- Caprara, G. V., Barbaranelli, C., & Guido, G. (2001). Brand personality: How to make the metaphor fit? Journal of Economic Psychology, 22(3), 377-395.
- Costa, P. T., & McCrae, R. R. (1985). The NEO personality inventory.
- Costa, P. T., & McCrae, R. R. (1992). Normal personality assessment in clinical practice: The NEO personality inventory. Psychological Assessment, 4(1), p. 5.
- Costello, A. B., & Osborne, J. (2005). Best practices in exploratory factor analysis: Four recommendations for getting the most from your analysis. Practical Assessment, Research, and Evaluation, 10.
- Demirbag-Kaplan, M., Yildirim, C., Gulden, S., & Aktan, D. (2015). I love to hate you: Loyalty for disliked brands and the role of nostalgia. Journal of Brand Management, 22(2), 136-153.
- Durukan, T., & Bozaci, I. (2011). The role of individual characteristics on customer loyalty. International Journal of Business and Social Science, 2(23).
- DuVall, J. (2016). Behavioral or attitudinal loyalty. Retrieved from https://jeremey.blog/customer-loyalty-behavioral -attitudinal/.
- Efron, B. T., & Tibshirani, R. (1981). RJ 1993 an introduction to the bootstrap. Monographs on Statistics and Applied Probability, 57.
- Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18, 382-388.
- Goldberg, L. R. (1990). An alternative “description of personality”: the big-five factor structure. Journal of Personality and Social Psychology, 59(6), 1216.
- Grégoire, Y., Tripp, T. M., & Legoux, R. (2009). When customer love turns into lasting hate: The effects of relationship strength and time on customer revenge and avoidance. Journal of Marketing, 73(6), 18-32.
- Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis (7th ed.). Prentice Hall, Upper Saddle River, New Jersey.
- Hegner, S. M., Fetscherin, M., & van Delzen, M. (2017). Determinants and outcomes of brand hate. Journal of Product & Brand Management, 26(1), 13-25.
- Huang, R., Lee, S. H., Kim, H., & Evans, L. (2015). The impact of brand experiences on brand resonance in multi-channel fashion retailing. Journal of Research in Interactive Marketing, 9(2), 129-147.
- Ishak, F., & Abd Ghani, N. H. (2013). A review of the literature on brand loyalty and customer loyalty. In Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.
- John, O. P., & Srivastava, S. (1999). The big five trait taxonomy: History, measurement, and theoretical perspectives. Handbook of Personality: Theory and Research, 2(1999), 102-138.
- Kaiser, H. F., & Rice, J. (1974). Little jiffy, mark IV. Educational and Psychological Measurement, 34(1), 111-117.
- Kesharwani, A., & Bisht, S. (2012). The impact of trust and perceived risk on internet banking adoption in India: An extension of technology acceptance model. International Journal of Bank Marketing, 30(4), 303-322.
- Kesharwani, A., & Tiwari, R. (2011). Exploration of internet banking website quality in India: A webqual approach. Great Lakes Herald, 5(1), 40-58.
- Khani, S., Imanikhan, S. M., Gheysari, H., Kamali, S. S., & Ghorbazadeh, T. (2013). The relationship of appliance consumer personality trait, brand personality, brand loyalty and brand equity in the mobile phone industry.International Journal of Fundamental Psychology and Social Sciences, 3(4), 63-70.
- Kotler, P. (2010). Principles of marketing: A South Asian perspective, 13/E. Pearson Education India.
- Kressmann, F., Sirgy, M. J., Herrmann, A., Huber, F., Huber, S., & Lee, D. J. (2006). Direct and indirect effects of selfimage congruence on brand loyalty. Journal of Business Research, 59(9), 955-964.
- Kucuk, S. U. (2019). Consumer brand hate: Steam rolling whatever I see. Psychology & Marketing, 36(5), 431-443.
- Lee, M. S., Motion, J., & Conroy, D. (2009). Anticonsumption and brand avoidance. Journal of Business Research, 62(2), 169-180.
- Lin, L. Y. (2010). The relationship of consumer personality trait, brand personality and brand loyalty: An empirical study of toys and video games buyers. Journal of Product & Brand Management, 19(1), 4-17.
- Lumen. (n.d). Introduction to personality. Retrieved from https://courses.lumenlearning.com/boundless-psychol ogy/chapter/introduction-to-personality/ Lumsden, J., & MacKay, L. (2006, August). How does personality affect trust in B2C e-commerce?.
- In Proceedings of the 8th International Conference on Electronic Commerce: The New E-Commerce: Innovations for Conquering Current Barriers, Obstacles and Limitations to Conducting Successful Business on the Internet (pp. 471-481). ACM.
- MacKinnon, D., Fritz, M., Williams, J., & Lockwood, C. (2007). Distribution of the product confidence limits for the indirect effect: Program PRODCLIN. Behavior Research Methods, 39, 384-389.
- McDonald, R. P., & Ho, M. H. R. (2002). Principles and practice in reporting structural equation analyses. Psychological Methods, 7(1), 64.
- Mellens, M., Dekimpe, M., & Steenkamp, J. B. E.M. (1996). A review of brand-loyalty measures in marketing. Tijdschrift Voor Economie En Management, 4, 507-533.
- Menidjel, C., Benhabib, A., & Bilgihan, A. (2017).Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty. Journal of Product & Brand Management, 26(6), 631-649.
- Middlebrook, S. B. (September, 2019). Personality and related characteristics that affect consumer buying behaviour. Retrieved from https://toughnickel.com/ industries/Buyer-Characteristics-and-Consumer-Behavior
- Mulyanegara, R. C., Tsarenko, Y., & Anderson, A. (2009). The big five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality. Journal of Brand Management, 16(4),234-247.
- Nunnally, J. C. (1978). Psychometric theory (2nd ed.). McGraw-Hill, New York.
- Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(4), 460-469.
- Onu, A. J., & Garvey, M. (2014). Assessing the relationship between personality factors and consumer buying behavior in South Eastern Nigeria. International Journal of Business and Social Science, 5(11).
- Park, C. W., Eisingerich, A. B., & Park, J. W. (2013). Attachment-aversion (AA) model of customer-brand relationships. Journal of Consumer Psychology, 23(2), 229-248.
- Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior Research Methods, 40(3), 879-891.
- Remetei, D. (2018). Brand avoidance and the big five personality traits. (Master thesis). Aalborg University, Denmark.
- Schreiber, J. B. (2008). Core reporting practices in structural equation modeling. Research in Social and Administrative Pharmacy, 4(2), 83-97.
- Shaver, P. R., & Brennan, K. A. (1992). Attachment styles and the “Big Five” personality traits: Their connections with each other and with romantic relationship outcomes. Personality and Social PsychologyBulletin, 18(5), 536-545.
- Shi, J., Lin, H., Wang, L., & Wang, M. (2009). Linking the big five personality constructs to organizational justice. Social Behavior and Personality: An International Journal, 37(2), 209-222. Udo-Imeh, P. T. (2015). Influence of personality on the buying behaviour of undergraduate students in universities in cross river state, Nigeria. International Journal of Marketing Studies, 7(4), p. 64.
- Impact Of Social Factors On Clothing Purchase Behaviour Patterns: A Study On Working Women Consumers
Abstract Views :136 |
PDF Views:0
Authors
Sunita Gupta
1,
Renu Yadav
2
Affiliations
1 Associate Professor, Department of Commerce, Daulat Ram College, University of Delhi, Delhi,, IN
2 Assistant Professor, Department of Commerce, Daulat Ram College, University of Delhi, Delhi, IN
1 Associate Professor, Department of Commerce, Daulat Ram College, University of Delhi, Delhi,, IN
2 Assistant Professor, Department of Commerce, Daulat Ram College, University of Delhi, Delhi, IN
Source
International Journal on Customer Relations, Vol 9, No 1&2 (2021), Pagination: 39-51Abstract
Consumer demand for fashion apparel is at an all-time high, resulting in a paradigm change in consumer tastes. Social factors plays a very significant role in the purchase behaviour pattern in the clothing sector. The aim of this research is to determine the influence of social factors, including reference groups, social media, fashion involvement, and clothing benefits sought, on the purchasing decisions of working women. This research also intends to investigate the level of cognitive dissonance among the aforementioned users. The data was evaluated using structural equation modelling on a sample of 250 urban women. According to the findings of the study, social media, reference groups, and clothing benefits sought were significantly linked to purchasing decisions. There was no significant difference in purchasing decision for fashion involvement. Furthermore, buying decisions have a huge impact on customer cognitive dissonance. The results have implications for future studies, as well as retail stores.Keywords
Buying Behaviour, Working Women Consumers, Clothing Buying Behaviour, Social Influence Factors, Consumer BehaviourReferences
- Ahire, S. L., Golhar, D. Y., & Waller, M. A. (1996).Development and validation of TQM implementation constructs. Decision Sciences, 27(1), 23-56.
- Aleksander. (2019, March). How much time do people spend on social media in 2019?
- Amed, I., Berg, A., Balchandani, A., Andersson, J., Hedrich, S., & Young, R. (2019). The state of fashion 2019.
- Anastasia. (2019). Understanding cognitive dissonance.
- Antonides, G., & van Raaij, W. F. (1998). Consumer behaviour - A European perspective.
- Ardiansyah, F., & Sarwoko, E. (2020). How social media marketing influences consumers purchase decision? A mediation analysis of brand awareness. JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, 17(2), 156-168.
- Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94.
- Balakrishnan, B. K., Dahnil, M. I., & Yi, W. J. (2014). The impact of social media marketing medium toward purchase intention and brand loyalty among generation Y.Procedia-Social and Behavioral Sciences, 148, 177-185.
- Baumgartner, H., & Homburg, C. (1996). Applications of structural equation modeling in marketing and consumer research: A review. International Journal of Research in Marketing, 13(2), 139-161.
- Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2001). Consumer behaviour (9th ed.). Mason, OH: SouthWestern Thomas Learning.
- Bloch, P. H., Commuri, S., & Arnold, T. J. (2009). Exploring the origins of enduring product involvement. Qualitative Market Research: An International Journal, 12(1), 49-69.
- Boomsma, A. (2000). Reporting analyses of covariance structures. Structural Equation Modeling, 7(3), 461-483.
- Bush, G., & London, P. (1960). On the disappearance of knickers: Hypotheses for the functional analysis of the psychology of clothing. The Journal of Social Psychology, 51(2), 359-366.
- Byrne, B. M. (1994). Structural equation modeling with EQS and EQS/Windows: Basic concepts, applications, and programming. Sage.
- Byrne, B. M. (2013). Structural equation modeling with LISREL, PRELIS, and SIMPLIS: Basic concepts, applications, and programming. Psychology Press.
- Cao, P., Meister, S., & Klante, O. (2014). How social media influence apparel purchasing behavior. Marketing Review St. Gallen, 31(6), 77-86.
- Childers, T. L., & Rao, A. R. (1992). The influence of familial and peer-based reference groups on consumer decisions. Journal of Consumer Research, 19(2), 198-211.
- Chu, S. C., Kamal, S., & Kim, Y. (2013). Understanding consumers’ responses toward social media advertising and purchase intention toward luxury products. Journal of Global Fashion Marketing, 4(3), 158-174.
- Churchill Jr, G. A. (1979). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16(1), 64-73.
- Clement, J. (August, 2019). Daily time spent on social networking by internet users worldwide from 2012 to 2018 (in minutes).
- Costello, A. B., & Osborne, J. (2005). Best practices in exploratory factor analysis: Four recommendations for getting the most from your analysis. Practical Assessment, Research, and Evaluation, 10(7), 1-10.
- Craighead, C. W., Ketchen, D. J., Dunn, K. S., & Hult, G.T. M. (2011). Addressing common method variance: Guidelines for survey research on information technology, operations, and supply chain management. IEEE Transactions on Engineering Management, 58(3), 578-588.
- Credai. (March, 2018). Indian real estate sector set to reach market size of $180bn by 2020: CREDAI – JLL Report.Retrieved from https://credai.org/press-releases/indianreal-estate-sector-set-to-reach-market-size-of-180bn-by2020-credai--jll-report.
- Danniswara, R., Sandhyaduhita, P., & Munajat, Q. (2020).The impact of EWOM referral, celebrity endorsement, and information quality on purchase decision: A case of Instagram. In Global Branding: Breakthroughs in Research and Practice (pp. 882-905). IGI Global.
- Davis Mersey, R., Malthouse, E. C., & Calder, B. J. (2010).Engagement with online media. Journal of Media Business Studies, 7(2), 39-56.
- Dell, R. B., Holleran, S., & Ramakrishnan, R. (2002). Sample size determination. ILAR Journal, 43(4), 207-213.
- De Vos, J., & Singleton, P. A. (2020). Travel and cognitive dissonance. Transportation Research Part A: Policy and Practice, 138, 525-536.
- Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1990).Consumer behavior (6th ed.). Chicago: The Dryden Press.
- Eszter, T. (2008). The role of reference group influence in consumer behaviour. Szechenyi Istvan University.
- Evrard, Y., & Aurier, P. (1996). Identification and validation of the components of the person-object relationship.Journal of Business Research, 37(2), 127-134.
- Ferguson, J. L. (2017, February). How clothing choices affect and reflect your self-image. Fernandes, S. F., & Panda, R. (2018). Social reference group influence on women buying behaviour: A review. Journal of Commerce & Management Thought, 9(2a), 273-291.
- Festinger, L. (1957). A theory of cognitive dissonance. Stanford, CA: Stanford University Press.
- Festinger, L. (1962). A theory of cognitive dissonance (Vol.
- . Stanford University Press.
- Fishbein, M., & Ajzen, I. (1981). Acceptance yielding and impact: Cognitive processes in persuasion.
- Ford, I. M., & Drake, M. F. (1982). Attitudes toward clothing, body and self: A comparison of two groups. Home Economics Research Journal, 11(2), 189-196.
- Fornell, C. R., & Lacker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382-388.
- Furguson, J. L. (2016). How clothing choices affect and reflect your self-image. Retrieved from https://www.huffpost.com/entry/how-clothing-choices-affect-and-reflectyour-self-image_b_9163992 Gajjar, N. B. (2013). Factors affecting consumer behavior.International Journal of Research in Humanities and Social Sciences, 1(2), 10-15.
- Gurel, L. M., & Gurel, L. (1979). Clothing interest: Conceptualization and measurement. Home Economics Research Journal, 7(5), 274-282.
- Hair Jr, J. F., Anderson, R. E., Tatham, R. L., & William, C. B. (1995). Multi-variate date analysis with readings.
- Hair Jr, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis (7th ed.). Pearson Prentice Hall.
- Hair Jr, J. F., Sarstedt, M., Pieper, T. M., & Ringle, C. M.(2012). The use of partial least squares structural equation modeling in strategic management research: A review of past practices and recommendations for future applications. Long Range Planning, 45(5-6), 320-340.
- Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The power of the social media ecosystem. Business Horizons, 54(3), 265-273.
- Harman, H. H. (1976). Modern factor analysis. University of Chicago Press.
- Harmon-Jones, E. E. (2019). Cognitive dissonance: Reexamining a pivotal theory in psychology (2nd ed.).
- American Psychological Association.
- Huddleston, P., Ford, I., & Bickle, M. C. (1993). Demographic and lifestyle characteristics as predictors of fashion opinion leadership among mature consumers. Clothing and Textiles Research Journal, 11(4), 26-31.
- Hyman, H. H. (1942). The psychology of status. Archives of Psychology (Columbia University).IBEF. (September, 2019). Retail Industry in India.
- Jacobi, J. E., & Walters, S. G. (1958). Dress-buying behavior of consumers. Journal of Marketing, 23(2), 168-172.
- Jain, N., Sanghi, K., & Jain, A. (2010). Ten trends that are altering consumer behavior in India. Retrieved from https:// www.bcg.com/en-in/publications/2019/ten-trends-altering-consumer-behavior-india.aspx Joo Park, E., Young Kim, E., & Cardona Forney, J. (2006).
- A structural model of fashion-oriented impulse buying behavior. Journal of Fashion Marketing and Management: An International Journal, 10(4), 433-446.
- Kaiser, H. F., & Rice, J. (1974). Little jiffy, mark IV. Educational and Psychological Measurement, 34(1), 111-117.
- Kesharwani, A., & Singh Bisht, S. (2012). The impact of trust and perceived risk on internet banking adoption in India: An extension of technology acceptance model. International Journal of Bank Marketing, 30(4), 303-322.
- Kesharwani, A., & Tiwari, R. (2011). Exploration of internet banking website quality in India: A webqual approach. Great Lakes Herald, 5(1), 40-58.
- Khare, A., & Rakesh, S. (2010). Predictors of fashion clothing involvement among Indian youth. Journal of Targeting, Measurement and Analysis for Marketing, 18(3-4), 209-220.
- Kim, H. S., Lee, J. H., & Yoo, S. H. (2020). Is consumer neural response to visual merchandising types different depending on their fashion involvement? PLoS One, 15(12), e0241578.
- Kim, H. (2008). The impact of body image self-discrepancy on body dissatisfaction, fashion involvement, concerns with fit and size of garments, and loyalty intentions in online apparel shopping.
- Kim, S. S. (2005). The study about masstiege high-end products (Part I) – Focusing on values. Journal of the Korean Society of Clothing and Textiles, 29(11), 1381-1388.
- Korgaonkar, P. K., & Moschis, G. P. (1982). An experimental study of cognitive dissonance, product involvement, expectations, performance and consumer judgement of product performance. Journal of Advertising, 11(3), 32-44.
- Kotler, P. (2010). Principles of marketing: A South Asian perspective, 13/E. Pearson Education India.
- Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
- Kucuk, S. U., & Krishnamurthy, S. (2007). An analysis of consumer power on the Internet. Technovation, 27(1-2), 47-56.
- Kumar, A., Lee, H. J., & Kim, Y. K. (2009). Indian consumers’ purchase intention toward a United States versus local brand. Journal of Business Research, 62(5), 521-527.
- Le-Hoang, P. V. (2020). Factors affecting online purchase intention: The case of e-commerce on lazada. Independent Journal of Management & Production, 11(3), 1018-1033.
- Louis, M. S. (2017). Research shows that the clothes you wear actually change the way you perform.
- Martin, C. L. (1998). Relationship marketing: A high-involvement product attribute approach. Journal of Product & Brand Management, 7(1), 6-26.
- McDonald, R. P., & Ho, M. H. R. (2002). Principles and practice in reporting structural equation analyses. Psychological Methods, 7(1), 64-82.
- Mellott, D. W. (1983). Fundamentals of consumer behavior. PennWell Books.
- Mowen, J. C. (1995). Consumer behavior (4th ed.), Englewood Cliffs, NJ: Prentice Hall.
- Nunnally, J. C. (1978). Psychometric theory (pp. 86-113, 190-255). McGraw-Hill Book Company.
- O’Cass, A. (2004). Fashion clothing consumption: Antecedents and consequences of fashion clothing involvement. European Journal of Marketing, 38(7), 869-882.
- O’Cass, A. (2000). An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing. Journal of EconomicPsychology, 21(5), 545-576.
- O’Neal, G. S. (1998). African-American aesthetic of dress: Current manifestations. Clothing and Textiles Research Journal, 16(4), 167-175.
- Oliver, R. L. (1997). Satisfaction: A behavioral perspective on the consumer. New York: McGraw-Hill.
- Oshikawa, S. (1969). Can cognitive dissonance theory explain consumer behavior? Journal of Marketing, 33(4), 44-49.
- Park, H., & Cho, H. (2012). Social network online communities: Information sources for apparel shopping. Journal of Consumer Marketing, 29(6), 400-411.
- Pentina, I., Prybutok, V. R., & Zhang, X. (2008). The role of virtual communities as shopping reference groups. Journal of Electronic Commerce Research, 9(2), 114-123.
- Peter, J., & Olson, J. (2009). Comportamento do consumidor e estratégia de marketing (8a ed.). São Paulo:
- McGraw-Hill.
- Piacentini, M., & Mailer, G. (2004). Symbolic consumption in teenagers’ clothing choices. Journal of Consumer
- Behaviour: An International Research Review, 3(3), 251-262.
- Podsakoff, P. M., MacKenzie, S. B., & Podsakoff, N. P.(2012). Sources of method bias in social science research and recommendations on how to control it. Annual Review of Psychology, 63, 539-569.
- Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88, 879-903.
- Qazzafi, S. (2020). Factor affecting consumer buying behavior: A conceptual study. International Journal for Scientific Research & Development, 8(2), 1205-1208.
- Razzaq, A., Ansari, N. Y., Razzaq, Z., & Awan, H. M. (2018). The impact of fashion involvement and pro-environmental attitude on sustainable clothing consumption: The moderating role of Islamic religiosity. SAGE Open, 8(2), 2158244018774611.
- Rehman, A. (2013). Relative influence of reference groups on product and brand choice decisions (Doctoral thesis, Aligarh Muslim University, India).
- Sakpichaisakul, T. (2012). Consumer behavior in purchasing home furnishing products in Thailand. Graduate School of Commerce Waseda University.
- Schiffman, L. G., & Kanuk, L. L. (1983). Consumer behavior, (2nd ed.). Englewood Cliffs, NJ: Prentice-Hall.
- Schreiber, J. B. (2008). Core reporting practices in structural equation modeling. Research in Social and Administrative Pharmacy, 4(2), 83-97.
- Shah, H. (March, 2018). Reasons for the surge in women online shoppers in India. Retrieved from https://www.entrepreneur.com/article/310538
- Shim, S., & Bickle, M. C. (1994). Benefit segments of the female apparel market: Psychographics, shopping orientations, and demographics. Clothing and Textiles Research Journal, 12(2), 1-12.
- Shim, S., & Kotsiopulos, A. (1992). Patronage behavior of apparel shopping: Part I. Shopping orientations, store attributes, information sources, and personal characteristics. Clothing and Textiles Research Journal, 10(2), 48-57.
- Shim, S., & Kotsiopulos, A. (1993). A typology of apparel shopping orientation segments among female consumers. Clothing and Textiles Research Journal, 12(1), 73-85.
- Simon, L., Greenberg, J., & Brehm, J. (1995). Trivialization: The forgotten mode of dissonance reduction. Journal of Personality and Social Psychology, 68(2), 247-260.
- Sin, S. S., Nor, K. M., & Al-Agaga, A. M. (2012). Factors affecting Malaysian young consumers’ online purchase intention in social media websites. Procedia-Social and Behavioral Sciences, 40, 326-333.
- Singhi, A., Jain, N., & Sanghi, K. (March, 2017). The new Indian: The many facets of a changing consumer.Retrieved from https://www.bcg.com/en-in/publications/2017/marketing-sales-globalization-new-indianchanging-consumer.aspx.
- Smith, T. (2009). Social media: Key trends, impacts and role for brands. Global Web Index Social Media Report.
- Solomon, M. R., Dahl, D. W., White, K., Zaichkowsky, J. L., & Polegato, R. (2014). Consumer behavior: Buying, having, and being (vol. 10). Toronto, Canada: Pearson.
- Summers, T. A., Belleau, B. D., & Wozniak, P. J. (1992). Fashion and shopping perceptions, demographics, and store patronage. Clothing and Textiles Research Journal, 11(1), 83-91.
- Tandon, S. (2018, January). To have fun, Indian urban millennials just dine out. Retrieved from https://qz.com/india/1176399/indias-rich-millennials-spend-a-chunk-oftheir-income-on-food/
- Tatzel, M. (1982). Skill and motivation in clothes shoppingfashion-conscious, independent, anxious, and apathetic consumers. Journal of Retailing, 58(4), 90-97.
- Thanyamon, S. (2012). Consumer behavior in purchasing home furnishing production in Thailand (Thesis). Waseda University.
- Vinerean, S., Cetina, I., Dumitrescu, L., & Tichindelean, M. (2013). The effects of social media marketing on online consumer behavior. International Journal of Business and Management, 8(14), 66.
- Whiting, A., & Williams, D. (2013). Why people use social media: A uses and gratifications approach. Qualitative Market Research: An International Journal, 16(4), 362-369.
- Wright, R. (2006). Consumer behaviour. Cengage learning EMEA.
- Yogesh, F., & Yesha, M. (2014). Effect of social media on purchase decision. Pacific Business Review International, 6(11), 45-51.
- Yu, T. K., & Wu, G. S. (2007). Determinants of internet shopping behavior: An application of reasoned behaviour theory. International Journal of Management, 24(4), 744.
- Zaichkowsky, J. L. (1985). Measuring the involvement construct. Journal of Consumer Research, 12(3), 341-352.