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Mehta, Shweta
- Does CSR Really Build Brands?
Abstract Views :291 |
PDF Views:91
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1 Ganpat University, Kherva, Mehsana, Gujrat, IN
1 Ganpat University, Kherva, Mehsana, Gujrat, IN
Source
IBMRD's Journal of Management & Research, Vol 5, No 1 (2016), Pagination: 9-17Abstract
Despite the complete dot.com bubble, a new international economy is taking profile all around us. It is built on new forms of implication formation and, it is often colliding with both old and new values. Now a new signal of society stress is reshaping business philosophy. Business is being pressured-by governments as well as campaigners-to deal with a broad range of new liability and corporate social responsibility (CSR) issues, some of which would once have been handled wholly by governments. We see companies appealing in Corporate Citizenship for multiple reasons-status and brand building, competitiveness, risk management, improved admittance to capital and markets, amplified sales and profits, operational cost savings, superior efficiency and quality, resourceful human resource base and better customer loyalty. Certainly the greatest motivator for a company to go in for CSR is name and brand building, and surveys confirm this conclusion. Some companies have managed to do CSR and build brands. Some have done CSR only to be labeled as glass dressers and green washers. And for some, CSR has had no contact on brands. In this paper, the researcher has tried to study some worldwide as well as Indian firms which have managed to stroll. Thus here an effort is made to confirm does CSR really build Brands?.Keywords
Brand Building, Corporate Citizenship, Corporate Social Responsibility.- Literature Review of Corporate Social Responsibility-A Ladder of Comprehensive Intensification
Abstract Views :250 |
PDF Views:80
Authors
Affiliations
1 Ganpat University, Kherva, Mehsana, Gujrat, IN
1 Ganpat University, Kherva, Mehsana, Gujrat, IN
Source
IBMRD's Journal of Management & Research, Vol 5, No 2 (2016), Pagination: 59-69Abstract
We reside in a humanity encircled with a variety of exertion connected to environment and society. CSR (Corporate Social Responsibility) is a means to resolve these problems to some amount because business is a part of society. Making higher profit is a normal affair of every business unit but social responsibility is a pledge to the people alive inside and outside the business organizations. Business gets in touch with a series of groups of society such as owners, employees, customers, government, suppliers etc. The responsibility of business, which includes approval of these parties along with the owner, is called social responsibility of business. According to Steiner "Social Responsibility implies recognition and understanding of the aspirations of society and determination to contribute towards their achievements". In spite of its present fame, there are various issues which exist awaiting and businesses need to be alert about them. Presently, the society as a whole and media more and more demand companies to chew over social and environmental issues while conducting business affairs. CSR has become catchphrase of new millennium athwart the globe and the business as well as government must take be bothered of it. Today, Government has also come as an ingenuity to control those business activities which makes a injurious effect on the society. The government recommended time and again to the business units that the business should perform a structure related to CSR i.e its areas, investment, activities etc. and hold them in the vision, mission and strategic planning. CSR typically covers matters related to business ethics, community pledge, global warming, water management, mange the use of natural resources, human rights etc. So, in order to get sustainable development and to endure in this aggressive world, the organizations need to reveal a close and good relationship with society. An attempt has been made to review the literature regarding CSR and consumer behaviour.Keywords
Corporate Social Responsibility, Consumer Behaviour, Stakeholders.References
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