IBMRD's Journal of Management & Research

Prasad A. Kajale ¹, Shripad Joshi ²

Affiliations
1 Assistant Professor, DVVPF'S IBMRD, Ahmednagar, IN
2 Associate Professor, Global Business School and Research Centre, Dr. D. Y. Patil Vidyapeeth, Pune, IN

Abstract

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. There are several benefits of digital marketing such as – helps to reach a wider audience, it is cost effective, it can outdo the competition and it is measurable. A well-articulated digital marketing campaign involves - defining goals, identifying the target audience, fixing the budget, using judicious mix of free and paid strategies, creating engaging content, optimizing digital assets for mobile use and conducting keyword research. This process will ensure the success of digital marketing strategy and ensure several advantages over the traditional channels. It will then truly prepare the business for Marketing 5.0 in the digital economy.

Keywords

Digital Marketing, SEO, Social Media, Pay Per Click, Email Marketing.

Full Text