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Muthamizh Vendan Murugavel, D.
- An Empirical Study on Awareness and Satisfaction of Gmail Users in Coimbatore City
Abstract Views :574 |
PDF Views:395
Authors
Affiliations
1 School of Commerce and International Business, Dr. GRD College of Science, Coimbatore, IN
1 School of Commerce and International Business, Dr. GRD College of Science, Coimbatore, IN
Source
HuSS: International Journal of Research in Humanities and Social Sciences, Vol 2, No 1 (2015), Pagination: 34-39Abstract
Electronic mail, most commonly referred to as email or e-mail since 1993, is a method of exchanging digital messages from an author to one or more recipients. Though there are so many email service providers in the world, Gmail has unique set of features and it is the leading email service provider at the moment in the world with huge market share. The present study primarily aims to analyse the awareness and satisfaction level of gmail users. Besides the reasons for using gmail service and switching over from previous mail services and problems faced by the gmail users were also analysed. Non-probability convenience sampling method has been used for selecting the sample respondents. Results revealed that majority of the respondents are highly aware (80%) and also highly satisfied (70%) with the gmail service. ‘Speed’ is considered as the main factor for preferring gmail service whereas 'operational difficulties’ is identified as the major problem in accessing gmail service.Keywords
Awareness, Email, Gmail, Independent Variables, Satisfaction, Service Provider.Full Text
References
- Available: https://en.wikipedia.org/wiki/Gmail, retrieved on 5th February, 2015
- Available: http://timesofindia.indiatimes.com/tech/slideshow/9-hidden-gmail-features-you-must-know/itslideshowviewall/43438021.cms, retrieved on 5th February, 2015
- Available: https://www.gmail.com/intl/en_us/mail/help/about.html/features.html, retrieved on 2nd February, 2015
- Kothari, C.R. "Research Methodology". Revised 2nd ed. New Delhi: Wishwa Prakashan, 2004. p.187–220.
- Gupta. "Statistical Methods". New Delhi: Sultan Chand and Sons, 2007. p. 255–350.
- Customers' Perception towards Service Quality Dimensions of the Public and Private Sector Banks - An Empirical Study in Erode District of Tamil Nadu
Abstract Views :604 |
PDF Views:400
Authors
Affiliations
1 Department of Accounting and Finance, College of Business and Economics, Wolkite University, Wolkite (Guraghe Zone), ET
2 School of Commerce and International Business, Dr GRD College of Science, Coimbatore, IN
1 Department of Accounting and Finance, College of Business and Economics, Wolkite University, Wolkite (Guraghe Zone), ET
2 School of Commerce and International Business, Dr GRD College of Science, Coimbatore, IN
Source
HuSS: International Journal of Research in Humanities and Social Sciences, Vol 2, No 2 (2015), Pagination: 65-73Abstract
Retail banking in India is currently experiencing a fierce competition as public sector banks, private sector banks and foreign banks are trying to perform their best to expand their respective retail market share. If a bank is incapable of satisfying customers' expectations, it will lose customer-base which, in turn, will result in contraction of market share and adverse impact on profitability. Customer expectations and the need for quality services have substantially increased. As customers become better educated, they demand new products, better and more reliable delivery, as well as more responsive services. As a consequence, to improve competitiveness, banks have to understand customer needs and expectations and satisfy their customers by providing better products and services. Against this backdrop, the present study has been undertaken to analyse the service quality dimensions of the public sector and private sector banks in Erode District of Tamil Nadu.Keywords
Perceived Service Quality, Public and Private Sector Banks, Retail Banking.Full Text
References
- Parasuraman A., Zeithml V.A., Berry L.L. “SERVQUAL : A Multiple-item Scale for Measuring Consumer Perceptions of Service Quality”. Journal of Retailing, Vol. 64(1), pp. 12–40, 1988.
- Ahmad J., and Kamal N. “Factors Influencing Customer Satisfaction in the Retail Banking Sector in Pakistan”. International Journal of Commerce and Management, Vol. 13(2), pp. 29–53, 2003.
- Archana M. “Customer Services in Public Sector Banks: A Comparative Study of SBBJ and SBI”. Indian Journal of Marketing, Vol. 17, pp. 3–10, 1988.
- Ashok T., and Madan M.T.R. Segmented Service Quality Audit for Banks: An Empirical Analysis, Working Paper No.145, Bangalore: IIM, 1999. pp. 2–9.
- Brandon R., and Randall C.C. “Being New-Customer Friendly: Determinants of Service Perceptions in Retail Banking”. International Journal of Bank Marketing, Vol. 25(1), pp. 56–66, 2006.
- Charles C.C., Barbara R.L., and Xiaofang D. “Employee and Customer Perceptions of Service Quality: Match or Mismatch? A Study of Chinese Retail Banking”. Journal of Asia Pacific Marketing, Vol. 3(1), pp. 24–42, 2004.
- Dutta K., and Dutta A. “Customer Expectations and Perceptions across the Indian Banking Industry and the Resultant Financial Implications”. Journal of Services Research, Vol. 9(1), pp. 31–49, 2009.
- Eapan V.M. and Ganesh C. “Customer Service in Banks: An Empirical Study”. Vinimaya, Vol. 24(2), pp. 14–26, 2003.