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A Study on User Satisfaction towards WhatsApp Messaging Service with Special Reference to Erode City
The mobile application is gaining rising popularity due to the advances in mobile technologies and huge increase in the number of mobile users. The facility of WhatsApp messaging enables the users to communicate easily. The study analyzes and examines the level of user satisfaction and the problems that exist among the WhatsApp users. The collected data is analyzed by using the statistical tools namely Percentage Analysis, Weighted Average Analysis and Chi-Square Analysis. The findings of the study showed that the demographic factors of the respondents have no influence over their level of satisfaction towards WhatsApp application services and the major problem reported by them is the lack of facility to send PDF files in WhatsApp messaging service.
Keywords
Messaging Service, Satisfaction, Social Media, WhatsApp.
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