Global Journal of Research in Management

Trishna Makwana ¹, Jitesh Parmar ²

Affiliations
1 Department of Management, SRIMCA, Uka Tarsadia University, Maliba Campus, IN
2 Shrimad Rajchandra Institute of Management and Computer Application, Uka Tarsadia University, Tarsadi, IN

Abstract

Despite of economic, political and social situations, Indian retail sector is growing and becoming huge. E-retailing is selling of retail products and services through internet. There are many factors which are responsible for the growth of e-retailing market. This has made e-retailing threat for offline retailers and is affecting its sales globally. It is also a challenge due to negative customer perspective and issues of reverse logistics. E-retailing is considered as an opportunity today but it might become necessity for tomorrow's market. This exploratory research paper attempts to provide a clear picture of the e-retailing in India. It also attempts to describe certain key trends that the e-tailer need to take care of. The main source for data collection is secondary.

Keywords

E-Retailing Growth and Prospects, E-Retailing Trends, E-Commerce.

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Trishna Makwana ¹, Jitesh Parmar ²

Affiliations
1 MBA, BBA is pursuing Ph. D in Marketing, IN
2 Ph.D., PGDRM, MBA, BE, Sixteen Years of Post Graduate Teaching Experience, IN

Abstract

Consumers are in-charge of market; and to satisfy consumers, the study of consumer buying behaviour becomes essential for every organization. It is a process into which variety of factors will influence the consumers in purchasing of a product. With the help of information received after studying the various factors like, cultural, social, personal, psychological, the effect of price and promotion, a growing number of companies today are shaping seprate offers, services and messages to the cluster of customer and sometimes for the individual customer, too. Cosmetics have become an integral part of women’s fashion statement. Fashion consciousness is increasing among women day by day. With this view point authors has written this paper to contribute to cosmetics market. The purpose of this article is to identify different factors that influences a female buyer while purchasing cosmetic products. To satisfy the purpose, the review of various literatures had been conducted, which includes the study of various articles, research papers, doctoral dissertations and books. Thus, it was concluded that every factor directly or indirectly influencing the female for purchasing cosmetics, only the intensity of influence differs.

Keywords

Consumer Buying Behaviour, Factors Influencing Female Buying Behaviour, Cosmetic Products.

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