Global Journal of Research in Management

Mulchandji Sen , Rizwan Rana , Jitesh Parmar

Abstract

The success of firm revolves around marketing mix (4 P's i.e. Product, Price, Place and Promotion) irrespective of nature of products i.e. consumer or industrial products. The core focus here is product in industrial marketing context. Product is a mean to ensure meeting customers' needs. The basic difference between consumer products and industrial product is that consumer products are mostly used for direct consumption whereas industrial products are used for incorporation, consumption and / or resale. In today's cut throat competition merely meeting customer needs will not work rather it must focus on customer satisfaction and even additionally on customer delight. For that it becomes important to know what customers actually expect from a firm. Study undertaken focuses on measuring customers' expectations and satisfaction towards identification products. Identification Products are those products which are used to identify other products. The research design here is exploratory, descriptive&cross sectional study.

Keywords

Consumer Products, Industrial Products, Identification Products, Customers’ Expectations And Customer Satisfaction

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Trishna Makwana ¹, Jitesh Parmar ²

Affiliations
1 Department of Management, SRIMCA, Uka Tarsadia University, Maliba Campus, IN
2 Shrimad Rajchandra Institute of Management and Computer Application, Uka Tarsadia University, Tarsadi, IN

Abstract

Despite of economic, political and social situations, Indian retail sector is growing and becoming huge. E-retailing is selling of retail products and services through internet. There are many factors which are responsible for the growth of e-retailing market. This has made e-retailing threat for offline retailers and is affecting its sales globally. It is also a challenge due to negative customer perspective and issues of reverse logistics. E-retailing is considered as an opportunity today but it might become necessity for tomorrow's market. This exploratory research paper attempts to provide a clear picture of the e-retailing in India. It also attempts to describe certain key trends that the e-tailer need to take care of. The main source for data collection is secondary.

Keywords

E-Retailing Growth and Prospects, E-Retailing Trends, E-Commerce.

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Trishna Makwana ¹, Jitesh Parmar ²

Affiliations
1 MBA, BBA is pursuing Ph. D in Marketing, IN
2 Ph.D., PGDRM, MBA, BE, Sixteen Years of Post Graduate Teaching Experience, IN

Abstract

Consumers are in-charge of market; and to satisfy consumers, the study of consumer buying behaviour becomes essential for every organization. It is a process into which variety of factors will influence the consumers in purchasing of a product. With the help of information received after studying the various factors like, cultural, social, personal, psychological, the effect of price and promotion, a growing number of companies today are shaping seprate offers, services and messages to the cluster of customer and sometimes for the individual customer, too. Cosmetics have become an integral part of women’s fashion statement. Fashion consciousness is increasing among women day by day. With this view point authors has written this paper to contribute to cosmetics market. The purpose of this article is to identify different factors that influences a female buyer while purchasing cosmetic products. To satisfy the purpose, the review of various literatures had been conducted, which includes the study of various articles, research papers, doctoral dissertations and books. Thus, it was concluded that every factor directly or indirectly influencing the female for purchasing cosmetics, only the intensity of influence differs.

Keywords

Consumer Buying Behaviour, Factors Influencing Female Buying Behaviour, Cosmetic Products.

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Hiral D Mehta ¹, Jitesh Parmar ¹

Affiliations
1 Durlabhbhai Ramjibhai Patel and Ramjibhai Bhanabhai Patel Commerce College, Gujarat, IN

Abstract

Behavioural finance is a new theoretical field which seeks to apply the understandings of the psychologists to recognize the behaviour of both investors and financial markets. It concentrates upon how investor is aware and acts on information to take investment decisions and that their behaviours reason them to make changed Selection about their financial decisions. Investors do not act sensibly in taking verdicts relating to investment. They have positive weaknesses like cognitive and emotional which take a predominating function in taking investment decision of individuals. They have behavioral biases in the event of taking investment decision. In this present paper researchers examines “Effect of Behvioral Biases on Investor’s Preference Regarding 80C Tax Saving Instruments in Surat City.”. Researcher has studied behavioral biases of investors investing in 80C tax saving instruments by conducting the survey with sample size of 100 investors through a well-structured questionnaire in Surat city. The sampling method used was convenient sampling through personal survey method by contacting investors of Surat city. The purpose of this study was to find out behavioral biases of investors while investing in tax saving 80C instruments in Surat City.

Keywords

Behavioral Biases, 80C Tax Saving Instruments, Tax Planning

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