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Menon, Balakrishnan
- Parameters and Framework Development to study Consumer Behaviour Patterns of Passenger Cars
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Authors
Affiliations
1 DC School of Management and Technology, one school avenue, pullikanam post, Idukki District, Kerala – 685 503. Kerala, India; Research Scholar, School of Management Studies, Karpagam University, Pollachi Main Road, Eachanari Post, Coimbatore, Tamil Nadu, IN
1 DC School of Management and Technology, one school avenue, pullikanam post, Idukki District, Kerala – 685 503. Kerala, India; Research Scholar, School of Management Studies, Karpagam University, Pollachi Main Road, Eachanari Post, Coimbatore, Tamil Nadu, IN
Source
Drishtikon: A Management Journal, Vol 3, No 1 (2012), Pagination:Abstract
Automobile Industry in India is influenced by the presence of national and multi-national manufacturers. The presence of many manufacturers and brands in the state provides many choices to the customer. These manufacturers offer similar value proposition, making the passenger car segment being highly commoditized. Customers no longer consider engine performance, as a major factor, as it is expected to be a standard already in place. They look for those differentiating parameters, which can make the choice from one brand to another. The main purpose of this paper is to come up with the identification of possible parameters that influence the consumer purchase behaviour patterns of passenger car owners in the State of Kerala. It is also aimed to develop a theoretical model, which influence the consumer purchase patterns of passenger cars, so that further research could be done, based on the model and the identified parameters.
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- Duality Strategy of Customer Centricity and Employee Focus in Software Services Management
Abstract Views :249 |
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Authors
Affiliations
1 Professor, DC School of Management and Technology, One School Avenue, Pullikanam Post, Idukki District, Kerala – 685 503, India and Research Scholar, School of Management Studies, Karpagam University, Pollachi Main Road, Eachanari Post, Coimbatore, Tamil Nadu – 641 021, IN
1 Professor, DC School of Management and Technology, One School Avenue, Pullikanam Post, Idukki District, Kerala – 685 503, India and Research Scholar, School of Management Studies, Karpagam University, Pollachi Main Road, Eachanari Post, Coimbatore, Tamil Nadu – 641 021, IN
Source
Drishtikon: A Management Journal, Vol 2, No 2 (2011), Pagination: 124-167Abstract
US Technology is a major software services company in India. It was started in the year 1999 with a modest beginning with a few employees at offshore development centre in Trivandrum, Kerala State. As in 2010, under the brand name of UST Global, the company has over 7000 employees across the world. Phenomenal success of such a software company, in the left- oriented party dominated State of Kerala, has invited the attention of many people in the industry. The company earned valuable foreign exchange through software exports for the country and the State, for the last 10 years. The company strongly believes in and practices its core values and "UST way of life" throughout its world locations. The company has come up some innovative service differentiators, to impress upon its clients, on the advantage of doing business with it. The company's unique hybrid delivery model has worked well with its clients. Its unique selling proposition of "few clients and more focus" has resulted in delight of its customers, as they see it as a value addition for their money's worth. The leadership team attributes the success of the company to its fundamental core values and twin strategy of Customer Centricity and Employee Focus.Keywords
Customer Centricity, Hybrid Model, Net Promoter Score, Commitment Beyond Contract, Service DifferentiatorsReferences
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- Influence of Customer Tech Savviness and Proneness to Social Media, Facilitating Online Purchase Intention, Supplemented Through Firms’ Content Generation in Facebook
Abstract Views :255 |
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It has been found that customer technology savviness has a positive influence over online purchase intention of company products, influenced by firm generated content in social media. The study results revealed that customer technology savviness, leads to customer proneness towards social media. It was proven that proneness to social media has a direct and positive influence over online purchase intention of products. It was found that there is also a partial mediating effect of customer proneness to social media, in between, customer technology savviness and online purchase intention of products. It was hypothesized and was proven that that age and education do not have a positive influence, over online purchase intention of products.
Authors
Affiliations
1 Rajagiri School of Management, Rajagiri Centre for Business Studies, Rajagiri Valley, Kakkanad, Cochin, Kerala, IN
1 Rajagiri School of Management, Rajagiri Centre for Business Studies, Rajagiri Valley, Kakkanad, Cochin, Kerala, IN
Source
Drishtikon: A Management Journal, Vol 9, No 1 (2018), Pagination: 10-26Abstract
There is an increasing trend of firms formalizing and inculcating their marketing strategy with a fair amount of digital marketing programs. The increasing trend of online marketing strategic activities is due to a larger penetration of internet and customers spending more time in internet to meet their product searching and evaluations done in the online space. The increased participation of firms in the online space, is witnessing an ever-increasing amount of product related information being pushed online, through their websites and social media content generation. Customers are participating much more and are influenced with these marketing content, with a view to associate with company’s products and services. The author studied the relevance of customers’ technology savviness and proneness to social media, in order to investigate, if these factor have a positive influence towards the online purchase intention of branded products. The results of the study gave positive involvement and contributory influence of these factors, which attributed online purchase inclination and intention, towards firm generated contents and ultimately to its products.It has been found that customer technology savviness has a positive influence over online purchase intention of company products, influenced by firm generated content in social media. The study results revealed that customer technology savviness, leads to customer proneness towards social media. It was proven that proneness to social media has a direct and positive influence over online purchase intention of products. It was found that there is also a partial mediating effect of customer proneness to social media, in between, customer technology savviness and online purchase intention of products. It was hypothesized and was proven that that age and education do not have a positive influence, over online purchase intention of products.
Keywords
Tech Savviness, Proneness to Social Media, Facebook, Firm Generated Content, Online Purchase Intention.References
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