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CSR and Green Entrepreneurial Orientation: Moderating Role of Business Reputation


Affiliations
1 Ph.D. Scholar, Department of Rural Management, Babasaheb Bhimrao Ambedkar University, Lucknow,, India
2 Assistant Professor, Department of Rural Management, Babasaheb Bhimrao Ambedkar University, Lucknow,, India
 

In emerging economies, the notion of corporate social responsibility (abbreviated as CSR) is no longer unheard of as a direct result of the development of globalization. In the case of India, CSR is influenced by many factors and CSR itself influences several factors. Based on the stakeholder theory, this research study develops a moderation model to examine the effect of CSR on green entrepreneurial orientation, incorporating the interaction effect of business reputation. Data was collected from the 103 employees and owners of small and medium sized enterprises. For the analysis purpose HAYES PROCESS MACRO model 1 was executed. Results of the analysis shows significant relationship between CSR and green entrepreneurial orientation, whereas level of business reputation moderates the relationship.

Keywords

Corporate Social Responsibility, Business Reputation, Green Entrepreneurial Orientation, SMEs
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  • CSR and Green Entrepreneurial Orientation: Moderating Role of Business Reputation

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Authors

Syed Asif Mehdi
Ph.D. Scholar, Department of Rural Management, Babasaheb Bhimrao Ambedkar University, Lucknow,, India
Lata Bajpai Singh
Assistant Professor, Department of Rural Management, Babasaheb Bhimrao Ambedkar University, Lucknow,, India

Abstract


In emerging economies, the notion of corporate social responsibility (abbreviated as CSR) is no longer unheard of as a direct result of the development of globalization. In the case of India, CSR is influenced by many factors and CSR itself influences several factors. Based on the stakeholder theory, this research study develops a moderation model to examine the effect of CSR on green entrepreneurial orientation, incorporating the interaction effect of business reputation. Data was collected from the 103 employees and owners of small and medium sized enterprises. For the analysis purpose HAYES PROCESS MACRO model 1 was executed. Results of the analysis shows significant relationship between CSR and green entrepreneurial orientation, whereas level of business reputation moderates the relationship.

Keywords


Corporate Social Responsibility, Business Reputation, Green Entrepreneurial Orientation, SMEs

References