Success Tastes Sweet

The present case study tracks the entrepreneurial journey of Mr. Rami Hassan M Al Lawati. This interview attempts at finding his motivation to become the first generation entrepreneur, his personal credo, and his keen sense of business. It discusses areas of unrelated diversification into ice-creams from high end photography. This diversification sets a good example of understanding in which quadrant of the BCG matrix a brand is and consequent decisions of holding on, divesting or investing in it.  The profile can be used to teach entrepreneurship, market growth matrix, and BCG matrix.