Ethics with Water&Wine-Quality of Life

Water is the most precious life saving natural commodity whereas Wine is life spoiling commodity. In spite of best efforts, there exists several villages without Water but Wine is flowing everywhere. In both the cases, the health and wealth of the people and communities do affect significantly whereas the latter is a good revenue generator for the business agencies and Government. The culture of drinking water from bottles even for cooking has increased in spite of spending money and energies for creating availability of drinking water. The concept of 3As which stands for Availability, Accessibility and Affordability with Water and Wine indicates that its poorness with Water and better way with Wine, affects the health&wealth of the people and communities. In both the cases, the consequences lower the Quality of Life (QOL). Then several questions arise from the common man who is doing the business? Who is getting the benefit and at whose cost? Who is responsible for the abuse, crime, accidents, violence resulted out of the consumption of Wine? Are there any ways out? Who is going to implement it and how it is going to be done? At any cost, Wine has to be stopped at the production as well as at the stage of consumption and it is possible only when the people in general and particularly women groups handle the issue. In the case of Water, the effective measures to save it by way of rainwater harvesting, watersheds, stopping pollution, and better utilization&management leads to enhance 3As which further improve the health and wealth of the people&communities with improved quality of life. The suggested measures are scalable, replicable and sustainable with need based modifications matching to the dynamics of given environment.