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Creativity, innovation and adaptability are the hallmarks of today's best leaders. Creativity has long been a focus of academics in fields ranging from anthropology to neuroscience and has enticed management scholars as well. What used to be an intellectual interest for some thoughtful executives has now become an urgent concern for many. The shift to a more innovation-driven economy has been abrupt. And today, execution capabilities are widely shared and the life cycles of new offerings are short. As competition became severe with survival of the fittest being the reigning mantra, pressure is mounting into a game of who can generate the best and greatest number of ideas.