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Prasad, Bikram
- Service Quality in Rural Healthcare Infrastructures of Jhargram District:An Explorative Insight with Demographic Contours
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1 Research Scholar, Seacom Skills University, Bolpur, West Bengal, IN
2 Assistant Professor, Department of Amity Institute of Information Technology, Amity University, Patna, Bihar, IN
1 Research Scholar, Seacom Skills University, Bolpur, West Bengal, IN
2 Assistant Professor, Department of Amity Institute of Information Technology, Amity University, Patna, Bihar, IN
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ANVESHAK-International Journal of Management, Vol 9, No 1 (2020), Pagination: 9-21Abstract
Indian healthcare system is occupied with the Primary health centres which serve its purpose at the ground level. The significance of Primary healthcare system lies with the approbation of serving the rural parts of India. The rural parts of India are also characterized by the hilly areas, marginalised as well as tribal sections of society. Though the primary healthcare outcome status has improved with change in output indices like life expectancy, infant mortality rate, estimated maternal mortality rate, but still it is faced with circumstantial and quintessential challenges. In light of these ground conditions, it is very indispensable to screen out the availability of the service quality available in the primary healthcare centres. This research is an expedient approach designed pragmatically to measure the perception of the patients towards the service quality delivered from the PHC’s. The service availability has been assessed with the relation of demographic categorization. The results obtained have suggested that major service quality dimensions as obtained after data redundancy are personnel quality and safety measures with lower mean and scores, infrastructure, clinical care, administrative procedures with higher mean scores. While accessing the relation with the demographic categorization, positive association of service quality dimensions have been obtained with age, educational qualification and with no significant association with gender. From the view of managerial implications, this study will help in fostering the rural healthcare infrastructure by reengineering the existing facilities through integration of findings obtained. The study will help in amalgamating the operations of the primary healthcare centres with a pre-eminent and resilient foundation.Keywords
Infrastructure, Primary Health Centres, Rural Healthcare, Service Quality.
References
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- Delineate the Transverse Environment Trade of the Handicraft Industry Market Space: A Small Empirical Survey in Kolkata City, W.B.
Abstract Views :354 |
PDF Views:0
Authors
Affiliations
1 Assistant Professor, Department of Amity Institute of Information Technology (AIIT), Affiliation: Amity University, Patna 801503, Bihar, IN
2 Research Scholar, Seacom Skills University, Bolpur − 731236, West Bengal, IN
1 Assistant Professor, Department of Amity Institute of Information Technology (AIIT), Affiliation: Amity University, Patna 801503, Bihar, IN
2 Research Scholar, Seacom Skills University, Bolpur − 731236, West Bengal, IN
Source
ANVESHAK-International Journal of Management, Vol 10, No 1 (2021), Pagination: 20-32Abstract
An important part of Indian culture is craftsmanship. The community of India is inter-woven with crafts, making it more vivid and incredible. There are about twenty three million handloom and handicraft craftsmen in India in 2019, according to the Export Promotion Council estimates. Over the last quarter, handicraft exports have also increased by about 10.52 percent. In spite of this, only about two percent of the world’s handicraft trade is occupied by India. It’s global presence is primarily hindered by the lack of publicity, the lack of awareness of embracing modern technologies and the disparity in its promotion across digital technology and platforms. The current research paper will discuss the obstacles to the promotion of crafts in the global market. The amalgamation of new technologies embedded with marketing activities for the handicraft industry would also aim to recognise this. The implied results of this study would indicate management and promotional interventions needed in the international marketplace for the wafting artisanal industry.
Keywords
Artisans, Customer Awareness, Digitalisation in Handicraft Industry, Handcrafts, Indicative Factor, Market SpaceReferences
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