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Usmani, Asjad
- Failure of Power Branding: A Case of HUL
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Authors
Rekha Dahiya
1,
Asjad Usmani
2
Affiliations
1 Marketing Banarsidas Chandiwala Institute of Professional Studies Dwarka, Sector 11, New Delhi–110075, IN
2 Management Banarsidas Chandiwala Institute of Professional Studies Dwarka, Sector 11, New Delhi–110075, IN
1 Marketing Banarsidas Chandiwala Institute of Professional Studies Dwarka, Sector 11, New Delhi–110075, IN
2 Management Banarsidas Chandiwala Institute of Professional Studies Dwarka, Sector 11, New Delhi–110075, IN