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Kumar, Amit
- Role of Media in Covering Stock Market and its Impact on Investors Behavioral Finance
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1 RICS School of Built Environment, Amity University, Noida – 201313, Uttar Pradesh, IN
2 Banarsidas Chandiwala Institute of Professional Studies, GGSIP University, New Delhi – 110075, IN
1 RICS School of Built Environment, Amity University, Noida – 201313, Uttar Pradesh, IN
2 Banarsidas Chandiwala Institute of Professional Studies, GGSIP University, New Delhi – 110075, IN
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ANVESHAK-International Journal of Management, Vol 10, No 2 (2021), Pagination: 79-112Abstract
In the last one decade, the investor’s education and movement in stock market has increased significantly because of the growth of media in various forms-print, electronic, social and unconventional. All the registered firms use media as a strategy to promote and influence stakeholder’s decision. Digital media too have forced business organization to adapt social media to engage shareholders in disseminating information and generating interest about their stocks and creating interest on the investors buying process. The objective of the study is accomplished by collecting primary data through survey method from 270 respondents. We used frequency analysis, ANOVA and factor analysis to analyze the role of media on investor buying decision. The factors identified are attention and awareness, company management and decision making, financial investment decision and investment goal. The significance of these factors varies through different demographic factors such as agender, income, age, education and occupation. The findings will certainly contribute to the stock companies by analyzing the usage of media in influencing investors.
Keywords
Investors, Media, Shareholders Stakeholders, Strategy
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- Role of Customer Satisfaction in Brand Loyalty and Brand Switching: Evidence from Banking Sector in Delhi-NCR
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Authors
Affiliations
1 RICS School of Built Environment, Amity University, Noida − 201301, Uttar Pradesh, IN
2 BCIPS, GGSIP University, Dwarka − 110078, Delhi, IN
1 RICS School of Built Environment, Amity University, Noida − 201301, Uttar Pradesh, IN
2 BCIPS, GGSIP University, Dwarka − 110078, Delhi, IN
Source
ANVESHAK-International Journal of Management, Vol 11, No 1 (2022), Pagination: 116-145Abstract
The Banking sector in India a very complex and has very deep penetration in the entire country. Over the years due to shift in consumer preferences Indian banking system has strived to improve performance and to render confidence and high customer satisfaction. The customer satisfaction has got many dimensions and varies from person to person in the context of the banking sector. The paper aims at evaluating the role played by customer satisfaction in brand loyalty and brand switching in the Delhi-NCR region for the banking sector based on the aspects, such as, price, branding, service delivery, prompt response and safety transaction. A thorough and comprehendible questionnaire was made, and the data was collected by conducting a survey in order to bring out the essential information from the customers. The sample size of the survey has been 250 people who have been the customers of various banks. The paper is highly relevant in today’s scenario as it talks about and aims at assessing the role of customer satisfaction in brand loyalty and brand switching in Delhi NCR. The study involves two variables - Brand Loyalty and Brand Switching. There is a positive relationship between brand loyalty and customer satisfaction and there is a negative relationship between brand switching and customer satisfaction.
Keywords
Brand Loyalty, Brand Switching, Customer Satisfaction, Indian Banking SectorReferences
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