ANVESHAK-International Journal of Management

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Role of Media in Covering Stock Market and its Impact on Investors Behavioral Finance


Affiliations
1 RICS School of Built Environment, Amity University, Noida – 201313, Uttar Pradesh, India
2 Banarsidas Chandiwala Institute of Professional Studies, GGSIP University, New Delhi – 110075, India
     

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In the last one decade, the investor’s education and movement in stock market has increased significantly because of the growth of media in various forms-print, electronic, social and unconventional. All the registered firms use media as a strategy to promote and influence stakeholder’s decision. Digital media too have forced business organization to adapt social media to engage shareholders in disseminating information and generating interest about their stocks and creating interest on the investors buying process. The objective of the study is accomplished by collecting primary data through survey method from 270 respondents. We used frequency analysis, ANOVA and factor analysis to analyze the role of media on investor buying decision. The factors identified are attention and awareness, company management and decision making, financial investment decision and investment goal. The significance of these factors varies through different demographic factors such as agender, income, age, education and occupation. The findings will certainly contribute to the stock companies by analyzing the usage of media in influencing investors.

 


Keywords

Investors, Media, Shareholders Stakeholders, Strategy
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  • Role of Media in Covering Stock Market and its Impact on Investors Behavioral Finance

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Authors

Ameet Sao
RICS School of Built Environment, Amity University, Noida – 201313, Uttar Pradesh, India
Amit Kumar
RICS School of Built Environment, Amity University, Noida – 201313, Uttar Pradesh, India
Shamsher Singh
Banarsidas Chandiwala Institute of Professional Studies, GGSIP University, New Delhi – 110075, India

Abstract


In the last one decade, the investor’s education and movement in stock market has increased significantly because of the growth of media in various forms-print, electronic, social and unconventional. All the registered firms use media as a strategy to promote and influence stakeholder’s decision. Digital media too have forced business organization to adapt social media to engage shareholders in disseminating information and generating interest about their stocks and creating interest on the investors buying process. The objective of the study is accomplished by collecting primary data through survey method from 270 respondents. We used frequency analysis, ANOVA and factor analysis to analyze the role of media on investor buying decision. The factors identified are attention and awareness, company management and decision making, financial investment decision and investment goal. The significance of these factors varies through different demographic factors such as agender, income, age, education and occupation. The findings will certainly contribute to the stock companies by analyzing the usage of media in influencing investors.

 


Keywords


Investors, Media, Shareholders Stakeholders, Strategy

References





DOI: https://doi.org/10.15410/aijm%2F2021%2Fv10i2%2F166227