Abstract Views :229 |
PDF Views:81
Authors
Affiliations
1 Christ University, Lavasa, IN
Source
We'Ken- International Journal of Basic and Applied Sciences, Vol 1, No 1 (2016), Pagination: 14-17
Abstract
These days there are several advertisements on T.V. Channels, newspapers and OOH media in India, creating awareness and persuasion of beverage companies, especially IMFL (Indian made foreign liquor). There are in the phase of mineral water, Soda water, etc. Some IMFL companies sponsor various awards and sports events to push their wares.
Keywords
Surrogate, Advertising, Media, Beverage.
Full Text
References
- Agave Ankit,"Surrogate Advertising - Hidden Yet Visible Products article", Mbaskool.com.
- Marketing Management - Philip Kotler & Kevin Lane Keller.
- Principles of Marketing - Philip Kotler, Gary Armstrong.
- Suryawanshi S.A., 2013. The Study of Surrogate.
