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Suryawanshi, P. B.
- Studying the Impact of Internet Advertising on Consumer Buying Behavior
Abstract Views :256 |
PDF Views:99
Authors
Affiliations
1 PDVVPF's IBMRD-MBA College, Savitribai Phule Pune University, Pune, IN
1 PDVVPF's IBMRD-MBA College, Savitribai Phule Pune University, Pune, IN
Source
We'Ken- International Journal of Basic and Applied Sciences, Vol 1, No 1 (2016), Pagination: 28-33Abstract
The present research report is focusing on quantifying the impact of internet advertising on consumer buying behavior, which raises the consumers' intentions towards the product and buying behaviors. The purchasing behavior is strongly influenced by the icon of the product which is built by the advertisers. The primary data on the field are collected through questionnaires and secondary data were collected through internet, journals and business magazines. This survey study was conducted in November, 2015. A sample of 100 respondents was taken, out of which 30 were in government or semi-government services, while 20 were taken from business class and the rest 50 were private sector employees. The written report reports that creative online advertisement has always a great impact on the buying trends or purchasing behaviors of the consumers. At the same time ROI of the merchandise and premium are also admitted with their substantial impact on buying behavior of consumers. Likewise to some extent the online celebrity endorsement also matters in the buying behavior. Thus the study concludes that the positive shock of all these factors, on the buying behavior of the consumer improves the loyalty of consumers towards brand which helps in forwarding of the advertised merchandise.Keywords
Internet Advertising, Buying Behavior, Benefits of Online Advertisement, ROI.Full Text
References
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- Conceptual Model on Study of Energy Conservation Behavior in India in Today’s Context
Abstract Views :288 |
PDF Views:100
Authors
Affiliations
1 DVVPF's IBMRD, Ahmednagar, IN
2 Indsearch, Pune, MS, IN
1 DVVPF's IBMRD, Ahmednagar, IN
2 Indsearch, Pune, MS, IN
Source
We'Ken- International Journal of Basic and Applied Sciences, Vol 1, No 4 (2016), Pagination: 161-167Abstract
After globalization India's energy consumption has been increasing at a relatively fast rate due to population growth and economic development. With an economy projected to grow at 6% to 8% per annum, there is a rapid urbanization and improvement in standards of living for millions of Indian households, the demand for energy is likely to grow significantly, now it is the challenge in front policy makers to take leverage from alternative forms of energy and promotion of energy conservation behavior. Use of renewable energy needs to be promoted. There is shortage of electricity supply this shortage may be minimized by use of fossil fuel for generation electricity, which is not good for the environment and the ecology. There has to be a balance between economic growth and pollution carrying capacity of the environment. In this study researchers analyzed the literature about energy consumption trends and need for energy conservation in world and in India. An attempt has been made to evaluate existing policy structure for promotion of conservation behavior and barriers for energy conservation in the households and to prepare a conceptual model on energy conservation behavior.Keywords
Efficiency, Behavior, Energy Usage, Literature, Model.Full Text
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